Crenshaw Communications, an award-winning B2B PR firm representing high-growth technology companies and leading ad tech brands, recently welcomed former ad tech journalist Mez Ambachew and PR agency professional Elana Warshavsky to the team. The agency also welcomed back returning team member Colleen O’Connor.
Mez steps into the role of account executive at Crenshaw Communications, working on the agency’s ad tech clients. Before her role at Crenshaw, Mez covered diverse aspects of the digital economy, programmatic ad buying, media, and tech as an ad tech reporter at Adweek. Before Adweek, she served as a media technology analyst at Digitas North America.
PR and communications professional Elana brings her background in handling national and global consumer and B2B tech brands to the team as an account executive. Her industry experience spans the wellness, enterprise, cybersecurity, and advertising production sectors. Before joining Crenshaw Communications, Elana held a position at Hotwire Global, where she excelled in creating and maintaining editorial databases, crafting pitches and bylines, and participating in media campaigns for B2B tech companies.
Returning to Crenshaw Communications as a senior account executive, Colleen is a seasoned PR professional with a proven track record in developing and executing PR campaigns for a broad spectrum of clients in the technology industry. Colleen’s passion for staying ahead of industry trends and harnessing emerging media platforms has enabled her to secure high-profile media placements, amplifying brand awareness for clients such as AOL, Greenhouse Software, and MediaRadar.
The new inclusions to the Crenshaw Communications team are a direct response to the growth experienced in the first half of 2023. This period saw the addition of new clients, notably A Million Ads (AMA), a dynamic creative audio leader, and Panorays, an IT Risk Management firm. The team was also strengthened with the addition of experienced B2B PR leaders Patrice Gamble as PR account director and Anna Julow Roolf as chief of staff.
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