jakeandco
March 3, 2009 | 11:29:30
Our team is very excited to support the launch of a new PR and media relations campaign to spotlight Berlin as a timely destination of choice. “be Berlin” is sponsored by Berlin Partner, the Berlin marketing and tourism organization, and coincides with the 20th anniversary of the fall of the Berlin Wall. The campaign is in cooperation with fischerAppelt Kommunikation (www.fischerappelt.de) in Germany, our sister agency within the international PR network known as Public Relations Organisation International (www.proi.com).
Kicking off in New York City in late March, the “be Berlin” campaign will highlight Berlin’s offerings in fashion, art and film. The centerpiece will be a traveling exhibit of brick-like modules to be signed first by New Yorkers, then other global residents, with messages of hope, unity and freedom. The exhibit will conclude in November in Berlin as part of planned ceremonies to commemorate the fall of the Berlin Wall. Read the official news release here.