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Crenshaw Communications • August 2, 2022
Pitching Podcasts: PR Tips For Success
In B2B PR, we’re always looking for ways to promote client stories, often through interviews with members of their senior leadership team. Podcasts are naturally part of that mix; they’re a great way to secure thought leadership opportunities, and they’re growing in popularity. In 2022, the number of monthly U.S. podcast listeners will increase by […]
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Crenshaw Communications • July 26, 2022
How To Work From Anywhere As A PR Pro
Over the last three years remote work capabilities have transitioned from a work perk to an industry-wide expectation, especially among PR agencies like ours. Now let me clarify something – working remotely isn’t the same as working from home. While working from home has traditionally meant the temporary ability to work from one’s house for […]
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Crenshaw Communications • July 19, 2022
PR Tips For Using HARO, Qwoted and ProfNet
For PR teams, the most common way to secure media coverage involves announcements, data and proactive pitches. Yet there are always times when proactive pitching doesn’t work, or when announcements and data are relatively light. It’s times like these when PR folks must figure out how to supplement their planned pitching to continue to drive […]
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Crenshaw Communications • July 13, 2022
Navigating Media At High-Profile Events
The bread and butter of B2B PR? Industry events. Whether your brand is making a splash at a trade show or an executive is speaking at a conference, professional events combine direct customer contact with press opportunities. And the biggest of these events – like the Cannes Advertising Festival, the Consumer Electronics Show, or the […]
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Crenshaw Communications • July 6, 2022
Four “Old-School” PR Tactics You Shouldn’t Retire Just Yet
It’s not your grandparents’ PR industry. Even before the COVID-19 pandemic, PR was evolving, with most of us replacing time-honored tactics with fresher and more digital methods. For example, media monitoring, once a tedious and time-consuming daily ritual, is now far more efficient given AI-assisted tech. Today content is dynamic; much of it can be […]
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