Crenshaw Communications

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Crenshaw Communications • August 18, 2021

5 Surefire Ways To Generate Quality Content For PR

For PR teams, earned media placements are a key deliverable of a strategic public relations campaign. Typically they’re articles or broadcast segments that feature a given company or brand in a positive way. Earned media offers credibility even though we give up perfect control over the message. But earned media doesn’t always achieve the frequency […]

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Crenshaw Communications • August 11, 2021

Unique Ways PR Pros Can (and Should) Consume News

PR specialists must eat, sleep and breathe news. We need to stay connected to a variety of news outlets to stay current and knowledgeable, both for our own benefit as well as that of our clients. During the height of the COVID-19 pandemic, news consumption in the US was up by 215%, showing that we […]

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Crenshaw Communications • August 3, 2021

5 PR Tips For Managing Tricky Media Interviews

Most PR teams work hard to make sure our client media interviews go off without a hitch. Yet there are the occasional briefings that for one reason or another may require extra preparation. Maybe they revolve around a sensitive subject, or possibly the company spokesperson is inexperienced. For example, a client executive could be speaking […]

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Crenshaw Communications • July 27, 2021

What They Don’t Teach You About PR In College

As a budding professional at a PR firm, I have been exposed to many different facets of the industry. I’ve drafted press releases, compiled media lists, and learned plenty of different terms I didn’t otherwise know. But my PR agency job has got me thinking back to what I learned about the industry when I […]

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Crenshaw Communications • July 21, 2021

Who’s Winning The PR Space Race?

The new space race is on, but this time, instead of a PR challenge among competing governments and clashing ideologies, it’s a pissing contest among billionaire entrepreneurs…with phallic imagery to match. Or so it seems. The national press has chronicled the space flights with live saturation coverage so far. Maybe it’s a welcome break from […]

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