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Crenshaw Communications • July 29, 2011
How To Be Quoted In The Press: Nine PR Tips
One of the mysteries of media relations is the process whereby an interview becomes a feature story. Quality in, quality out, right? Not always. What goes in does not always come through in the final piece. And there are few things more frustrating than offering up your best insights, quotes, and experience, only to be cut […]
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Crenshaw Communications • July 26, 2011
A Summer’s Eve Debate: Why ‘Offensive’ Ads Can Be Good
Can men effectively market to women? Can whites sell to people of color? Sure. Yet, some recent ad campaigns make you wonder. The latest is for Summer’s Eve cleansing wash, and it’s definitely a fresh take on the “feminine products” category. Each of the three ads features a woman’s hand that is meant to be a […]
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Crenshaw Communications • July 20, 2011
Harnessing The PR Power Of Twitter
Twitter has exploded into one of the most rapidly expanding social platforms in the world, with over 200 million users to date. In an industry where one wrong tweet can compromise a company’s image, how can you use Twitter as a force of “PR good” for your client? We all know to monitor conversations about […]
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Crenshaw Communications • July 20, 2011
Was The Murdoch’s "Humble Pie" Good PR?
As he prepared to face a day’s worth of questioning by British lawmakers about the News Corp. phone-hacking crisis, Rupert Murdoch was set to serve up a carefully crafted statement that began,”This is the most humble day of my life.” But Murdoch was rushed into questioning and had to wait until later to try to […]
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Crenshaw Communications • July 13, 2011
All Facebook "Likes" Are Not Created Equal
Even before Facebook popularized the “like” button, there’s been online discussion about the value of a single Facebook fan, or, now, a “like.” Some is pure speculation, while some is more research-based. Last year, social measurement firm Syncapse put the revenue potential of Facebook fans for certain brands at an impressive $136.38. More recently, revenue optimization […]
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