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Crenshaw Communications • July 12, 2011
How To Dress For (PR) Success
In the New York PR world, being fashionable and dressing appropriately needn’t be mutually exclusive. In my experience you should treat your work wardrobe like a PR campaign: first, know your “target audience!” Do you work for a very corporate company that demands formal dress or a funky downtown firm that appreciates the fashion-forward? Get […]
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Crenshaw Communications • July 7, 2011
What We Can Learn From Horrible PR Bosses
Psycho. Maneater. Tool. The descriptions of the bosses in the new summer movie got me thinking of those I’ve had in my long PR career. Google “horrible bosses” and you get no fewer than 19 million hits. Need to vent? Share your stories of chumps in charge on blogs like http://reallybadboss.com/ and now, of course, there’s […]
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Crenshaw Communications • July 6, 2011
Recipe For A Twitter Fail: Was Entenmann’s #Guilty of Hashtag Hijacking?
Call it a half-baked attempt to be topical…or perhaps, just a mistake. As Twitter erupted following the surprise guilty verdict in the Casey Anthony murder trial, Entenmann’s adopted the rapidly trending #notguilty hashtag to tweet a whimsical update about “eating all the tasty treats you want.” The tweet lasted only minutes. Someone realized the juxtaposition wasn’t […]
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Crenshaw Communications • July 4, 2011
Craft Beer Fight Over B-Word Rages, With Good Press On Tap
The Bitch is back. That’s Flying Dog Brewery’s Raging Bitch Belgian-Style IPA. Now maybe the name should offend me, but it doesn’t. I don’t actually have a dog in this fight, but I do think it’s fitting that on Thursday, just in time for the July 4th weekend, the state of Michigan reversed a decision […]
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Crenshaw Communications • July 1, 2011
Declaration of PR Independence
“A press release should never be more than one page long.” “The ad and editorial departments are completely separate.” “Media contacts are too busy for ‘clever’ pitches, just the facts please.” Above are just a few examples of long-held PR “truths” that shackle creative practitioners to outdated axioms and methods that just don’t get results. […]
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