Truth and Consequences
Transparency and honesty are good things, right? They build trust, and trust engenders loyalty. But, here’s a dilemma. What happens when telling the truth makes the situation worse? Case in point: President Obama cautions that a full economic recovery could take years, and the market shudders. Senator Dodd refers to bank nationalization, which most experts believe […]Read More
Frugal Is The New Black
Last night I had dinner with an old friend who does stock market analysis, and our conversation around the economy was pretty much “an orgy of pessimism,” in the words of Philippe Daumann. But, enough about that. The more interesting part of the discussion was about “the new frugal.” My friend feels that no marketers have yet managed to align […]Read More
A Reputation Up In Smoke
It’s a shame that Olympic swimmer Michael Phelps has taken a hit (so to speak) and lost a key endorsement over a few puffs of (illicit) smoke. But, there are more than a few lessons in his experience. For years, clients have asked us about the risks and benefits of linking their brand with a […]Read More
I Want My DTV…Now!
But, it’s not happening. As everyone who follows the digital TV transition drama knows, the postponement is back on. The House had overturned the Senate bill that would postpone the switch until June, but in yet another twist, the delay is expected to stand after a second House vote later this week. Read more here. […]Read More