Crenshaw Communications

Crenshaw Communications • April 28, 2011

Have Press Agents Become "Suppress" Agents?

Recently I attended an awards luncheon where a prominent PR woman was honored for her fierce protectiveness of her clients and her way of shutting out press who didn’t promise positive coverage. It made me wonder about the guard-dog publicist in the age of social media. A few days later, I read the New York […]

Crenshaw Communications • April 20, 2011

In PR Melodrama, Hoover Tries To Save The Soaps

Cue the organ music… here’s the dirt. A top appliance brand is so steamed by the demise of ABC’s daytime serials that it’s yanked its advertising clean off the network. That’s right, in a move worthy of Erica Kane herself, Hoover announced that it won’t be advertising on ABC after Friday of this week. What’s more, […]

Crenshaw Communications • April 15, 2011

Chains Serve Up Savvy Response To Drink Mix-Ups

Tempest in a sippy cup? Some might think so. But as one PR expert put it,”the story was too good.” When a Michigan Applebee’s restaurant mistakenly served a pre-mixed margarita to a 15-month-old boy, the chain found itself battling a flood of critical coverage and a reputation threat. The media and blogosphere was stirred up […]

Crenshaw Communications • April 11, 2011

6 Ways To Refresh Your PR Program

For a creative services firm like, say, a New York PR agency, the two greatest blessings might be loyal staff and long-term client relationships. Each is a gift, and they often go together. But longevity can also pose a challenge. How do you keep a five or ten-year PR program new and relevant? Here are some tips from the […]

Crenshaw Communications • April 4, 2011

GoDaddy Competitors Move In For the Kill

In posting a gruesome video of his African elephant hunt that went viral last week, GoDaddy Founder Bob Parsons may have shot himself in the foot, at least from an image standpoint. Parsons spent Friday posting statements and offering interviews in defense of his actions. PETA jumped on the story, instantly closing its GoDaddy hosting account […]