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Crenshaw Communications • January 25, 2011
Banned-Ad Gimmick Loses Super Bowl PR Points
As Super Bowl XLV approaches, marketing pundits are suiting up for the ad-stravaganza, but I’m naturally more interested in the PR Bowl. It’s a big part of the marketing investment, and it’s fun to watch brands try to score free media coverage weeks ahead of time. But, one much-practiced play that’s losing ground is the “banned” ad. […]
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Crenshaw Communications • January 19, 2011
Tucson And The Power Of Metaphors
When, in the aftermath of the Tucscon tragedy, some linked it to Sarah Palin’s gun sight map, I was actually irritated. Any attempt to politicize what happened is revolting, and it seemed like a red herring at best. (In my book, images don’t kill people, semiautomatic weapons kill people. But this blog is about communications.) […]
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Crenshaw Communications • January 12, 2011
When Bad PR Is Good For Business
Boycotts are powerful, but they can also be PR magnets, drawing attention where none is deserved. That seems to be the case with the attempts to pressure Etsy, the online marketplace for handmade goods, to drop one of its sellers. Etsy is known not only for the business opportunities it provides to artist-entrepreneurs, but for […]
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Crenshaw Communications • January 9, 2011
What Happened In Vegas: Top Trends From CES 2011
And I thought it was 2010 when CES got its mojo back. By the end of day one of CES 2011, I knew this year’s geekfest would easily top last year’s. The recession seems to be receding, the innovation thriving, and the news flowing. Here are the top trends from CES 2011. Tablets, tablets, tablets. Not […]
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Crenshaw Communications • December 31, 2010
The Worst PR Moves Of 2010
It was a good year for bad moves – when it comes to PR, that is. Here’s our list for 2010’s biggest PR blunders. BP. Let’s get it out of the way. There’s not much more to say about BP’s response to the flood of bad press after the Gulf oil spill. Its handling of the […]
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