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Crenshaw Communications • March 20, 2010
Ford Leads The Way For Influencer Marketing
As I’ve previously blogged, I get a charge out of the Fiesta Movement, Ford’s nontraditional campaign to promote its new subcompact car. Not because it’s innovative, although it’s undoubtedly a departure for the automotive category. I admire it precisely because it’s not groundbreaking in the truest sense. It’s something better. The Fiesta Movement is a […]
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Crenshaw Communications • March 16, 2010
Genius PR Move Of The Year – Conan on Twitter
Before late February, the closest Conan O’Brien came to social media was making lame jokes about tweeting celebrities on his show. So, when his updates came over my Twitter stream, I thought it was a clever way to stay relevant for a guy who’s barred from going on television for six more months. @ConanOBrien‘s bio seemed to […]
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Crenshaw Communications • March 11, 2010
Goldman Sachs And The Cost of Bad PR
What’s a reputation worth? For most businesses, there’s an obvious cost to negative publicity. Sure, a few are still stuck in the “any PR is good PR” camp. And then there are those for whom public perception simply doesn’t matter. A year ago, I would have put Goldman Sachs in that category. With a track record of breathtaking […]
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Crenshaw Communications • March 5, 2010
The Future of Celebrity Endorsement, Post-Tiger
Last night I had the pleasure of speaking at a symposium sponsored by The Cardozo Arts and Entertainment Law Journal. The topic was “The Tiger Woods Effect” on celebrity endorsement, contract negotiation, morals clauses, and a host of other legal, marketing and PR issues. Here’s my take on the discussion, from a strictly brand marketing perspective. Brands […]
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Crenshaw Communications • March 1, 2010
When Not To Hire A PR Firm
Like Tolstoy’s observation about unhappy families, relationships between clients and their PR agencies go bad for different reasons. That’s why I can’t respond directly to a piece in today’s Huffington Post that questions the relevance of PR firms today. Grant Cardone’s “Do PR Firms Make Sense Anymore?” recounts his failed and apparently fruitless relationships with three […]
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