0
Crenshaw Communications • February 25, 2010
What We Can Learn From "Undercover Boss"
When I was 23 years old I worked for a PR entrepreneur who insisted we accompany the sales reps of a large client company on their customer calls at retail. He said it was the only way to learn how the company’s products got to market and to gain a real-world perspective on our PR planning. […]
Read More
3
Crenshaw Communications • February 21, 2010
Why PR Advice Is The Last Thing Tiger Woods Needs
The Tiger Woods soap opera isn’t just a gift to the tabloid press. It’s been a championship season for PR and crisis management advice. Even before the latest statement hit the Web, communications experts were scrambling to rehash the criticisms of last November and offer another round of self-serving counsel about what Woods should do to get his reputation out […]
Read More
1
Crenshaw Communications • February 17, 2010
Smith vs. Southwest: Who Wins The PR Skirmish?
It’s tough to build a good reputation as an airline these days. As musician Dave Carroll reminded us, you don’t even need to be 100% right to gain the upper hand to take on the guys who fly. Mostly, you need to be creative and funny, because airlines carry a lot of baggage when it comes […]
Read More
1
Crenshaw Communications • February 10, 2010
Will Journalists Make PR Better?
A few weeks into the great economic meltdown of 2008, I visited a friend and former client, an ex-journalist who had left the corporate world years earlier to establish a successful PR firm. My friend told me he was besieged with calls from laid-off journalists wanting tips on setting up a PR practice. “They want advice, yet they seem to […]
Read More
3
Crenshaw Communications • February 3, 2010
Super Bowl Advertisers Score PR Points By Getting “Banned”
Someone blogged recently that the Super Bowl’s like “American Idol” for advertisers…with a little football thrown in. They called it right. And this year, with social media kicking in like never before, the Super Bowl is still a winning PR strategy for the brands that pay to play. Most are looking to extend their investment through the […]
Read More