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Crenshaw Communications • December 4, 2009
How Method Cleaned Up A PR Mess
How do you clean up a PR mess? That’s the question Method, the natural cleaning products company, asks after a video created to rally support for the Household Products Labeling Act, which would mandate disclosure of chemical ingredients in common cleansers, somehow went toxic. It went from being the toast of the ad world to…well, just toast. In “Shiny Suds,” a […]
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Crenshaw Communications • November 30, 2009
Shopping Holidays Are On A Roll
As an inveterate procrastinator and hater of crowds, I’ve always avoided Black Friday, except as a business angle for retail clients. And Cyber Monday, despite a similar usefulness, seemed a little like Grandparents Day…you know, an attempt by marketers to create a commercial holiday that never really, um, clicks. Maybe it’s the “cyber” label, which hasn’t been in the […]
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Crenshaw Communications • November 28, 2009
Has Reality TV Gone Too Far?
The furor over the Virginia couple who evaded security and gained entry into the recent White House state dinner has many calling for a review of Secret Service procedures. When photos showed that the couple actually got close enough to the president to shake his hand, the concern, and the coverage, of “gatecrasher-gate” naturally escalated. But, there’s […]
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Crenshaw Communications • November 25, 2009
15 Things PR People Have To Be Thankful For
It’s that time of year… when we sit in traffic so we can stuff our faces and argue catch up with family members whom we haven’t seen all year, to gather energy for a weekend of crazy shopping – or vigorous procrastination. But, it’s also a good occasion to consider what we appreciate in our […]
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Crenshaw Communications • November 20, 2009
Oprah’s Departure: Doomsday For Broadcast TV?
If I hadn’t known about Oprah’s announcement before waking up to a WNYC Radio listener roundup of “what Oprah has meant to me,” – honestly, I would’ve thought she died. Of course, the impetus for the wave of coverage was not a tragic event, but merely her tearful disclosure that she will end her daily talk […]
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