Crenshaw Communications

Crenshaw Communications • November 6, 2009

Mickey Mouse Takes The Gloves Off

I guess it had to happen. Still, I wasn’t prepared. Just in time for his birthday (November 18, 1928) Mickey Mouse, the classic Disney character, is going in for a makeover. And it’s not just a few cosmetic tweaks this time. Disney’s decided that, to remain relevant, the iconic mouse needs a new personality. Out with the cheerful, happy, […]

Crenshaw Communications • November 3, 2009

Fake AP Stylebook Is A PR Success

For months, I’ve been looking for a real Twitter success story, but without much success of my own. The most exciting social media marketing campaigns tend to be Facebook-driven, or across multiple platforms, as they should be. Now, I know there’ve been some impressive direct-sales outcomes on Twitter. The most notable is @DellOutlet, which has apparently […]

Crenshaw Communications • October 29, 2009

Facebook’s PR Dilemma: “I Can Friend Dead People”

So close to Halloween, how can I resist blogging about the latest complaint by Facebook users? I noticed it, um, in passing, earlier this week. A “reconnect” feature is part of the site’s new home page, but Facebook’s being haunted by the persistence of its algorithm. It automatically generates notices urging users to reconnect with dormant contacts. Inevitably, […]

Crenshaw Communications • October 26, 2009

Ready Or Not, Here Comes SideWiki

Lately I’ve been involved in discussions about companies who don’t want their brands to engage with consumers online. Most PR practitioners agree that there can be legitimate reasons for a business to avoid social media – be they regulatory issues, a narrow or niche positioning, or lack of preparedness. It’s a brand’s choice, after all. Until now, that […]

Crenshaw Communications • October 23, 2009

White House vs. Fox News: Who’s Winning The PR War?

As the adage goes, you should never pick a fight with someone who buys ink by the barrel. So, what’s behind the White House’s PR offensive against Fox News? When Obama communications director Anita Dunn first referred to Fox as not a news organization, but, rather as an arm of the Republican party, I was surprised. It seemed to […]