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Crenshaw Communications • September 7, 2009
Why Agencies Shouldn’t “Chase the Lion”
Once, as I was beating my brains out all weekend to come up with fresh program ideas to try to win a new business pitch, my husband offered to look at my draft presentation. (He’s not a PR guy but has learned enough through osmosis that I value his judgment…and, frankly, there’s a point when […]
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Crenshaw Communications • September 3, 2009
How To Buy Friends And Influence People
Maybe money can’t buy you love, but these days it can buy friends…at least, of a sort. I was interested in Web traffic company uSocial’s recent announcement that it will offer packages for Facebook that start at 1000 friends for as little as $177. Overnight, a faux network….who knew friends came so cheap? uSocial, which […]
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Crenshaw Communications • August 31, 2009
Is Multitasking A Myth?
Like many PR professionals, I consider myself a decent multitasker. I find plenty of ways to justify my surface-skimming ways, including the most obvious excuse, the nature of the agency business. And, yes, I’ve occasionally had a superiority complex about my juggling act. I used to work with someone who never tried to take on more than […]
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Crenshaw Communications • August 28, 2009
Genius PR Move Of The Week
Normally I think creative job titles (Chief Enjoyment Officer?) in a corporate setting are contrived, and so, well, nineties. Not so for the lastest post at the National Railway Museum in York, England. The museum gained a new director recently, and along with it, a nice public relations boost. It was a golden opportunity, and they were quick to […]
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Crenshaw Communications • August 25, 2009
The Face Of Online Anonymity
After becoming a parent, I was briefly obsessed with the anonymous online community UrbanBaby. UB was ostensibly about parenting, but it became known as a place where sleep-deprived moms would confess embarrassing secrets. As New York magazine put it, the anonymity was like a blend of “truth serum and a very strong cocktail.” Beyond the oversharing, UB could be snarky, even […]
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