Crenshaw Communications

Crenshaw Communications • August 23, 2023

How To Tap The PR Power Of Employer Branding

As a PR firm focused on high-growth technology companies, we always ask prospective clients about their goals. Most say they want to build visibility to attract more customers, or to gain a competitive advantage in their sector. Lately, however, they prioritize another goal that’s at least as important as adding partners or even customers — […]

Crenshaw Communications • July 24, 2023

Winging It: Twitter Rebrands To “X” And No One Knows Why

Let’s get one thing out of the way. I never particularly liked the name “Twitter” and I hated to say someone “tweeted.” So, even as a former power Twitter user, I don’t feel very sentimental about Elon Musk’s recent decision to change its brand to “X.” But that’s just because there are so many other […]

Crenshaw Communications • July 18, 2023

5 Essentials For PR Campaigns Tied To Holidays

Holidays can bring a powerful opportunity for PR teams to elevate the brands they represent and engage with key audiences. However, in the rush to capitalize on the news value of holidays – from Halloween to Veteran’s Day and Christmas – it’s easy to make mistakes. By recognizing potential pitfalls and using a strategic approach, […]

Crenshaw Communications • June 28, 2023

PR Strategies For Disruptive Technologies

Disruptive technologies like artificial intelligence (AI), blockchain, and others are constantly reshaping various industries. But these paradigm-shifting innovations often face skepticism, misunderstanding, and controversy. Why? Their very nature is transformative, and that can be unsettling. Here’s where a thoughtful yet robust public relations (PR) strategy can help address predictable reaction. Disruptive tech and the role […]

Crenshaw Communications • June 20, 2023

Cannes Lions 2023: AdTech Dominates At The World’s Biggest Creative Meet

As summer blooms along the French Riviera, the world’s leading creative talents are gathering once again for the Cannes Lions International Festival of Creativity. Amid the celebrations, one phrase echoes along the beaches and luxury yachts — “Adtech is taking over Cannes Lions.” Okay, so maybe people aren’t shouting about tools and software for advertisers. […]