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Crenshaw Communications • March 22, 2023
Five Ways AI Is Transforming Ad Tech
It seems that you can’t go a day without seeing a news headline that references Artificial Intelligence. With the rise in popularity of ChatGPT and other generative AI tools, there is debate about the use of AI in public relations, journalism, and everyday life. Artificial Intelligence (AI) has been transforming industries and businesses, and ad […]
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Crenshaw Communications • March 8, 2023
7 PR Tips For Announcing Bad News
In public relations, the goal is often to generate news that tells a positive story about a business or brand. But sometimes, good companies have to share bad news. The last six months have seen waves of layoffs and other staff reduction announcements at major tech corporations, despite record-low unemployment levels. What can smaller companies […]
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Crenshaw Communications • February 28, 2023
How A Solid PR Strategy Can Recession-Proof A Business
With a recession threatening, moving to cut PR budget may seem like a good way to protect the bottom line. A public relations campaign doesn’t typically generate immediate sales, which can be a priority in a soft economy. However, there can be long-term ramifications for tech companies and even risk to brand reputation if PR […]
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Crenshaw Communications • February 16, 2023
Triggers, Myths And Archetypes For Powerful PR Storytelling
A prospective client, an entrepreneur, was explaining why his company was looking for a PR firm. The meeting was pretty routine until he mentioned that his new tech product was born of his great personal frustration with current software. Now, business software isn’t a sexy category, but never mind. The words that stayed with me […]
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Crenshaw Communications • February 15, 2023
6 PR Pitching Pitfalls And How To Avoid Them
PR professionals make mistakes every day, especially when it comes to pitching stories to the media. But in our line of work, we can risk public humiliation for even a trivial error if a cranky reporter decides to post about a bad pitch. Given the stakes, a small screw-up can be a disaster. That’s why understanding […]
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