Crenshaw Communications

1
Crenshaw Communications • February 22, 2022

Can PR Agencies Protect Their Ideas?

“You give away your best thinking on spec.” My husband once said that as he watched me sweat a high-stakes new biz proposal that hinged on The Big Idea. That observation bothered me for years, because it was true. But how does a PR or ad agency avoid it? A recent Twitter dustup highlighted the […]

Read More
0
Crenshaw Communications • February 15, 2022

3 PR Tips For Better B2B Media Placement

A B2B PR firm looking to promote a specific idea or story might think first about pitching large, mainstream media outlets. Why not? Splashy national coverage is terrific, of course, and everyone loves a big name. But not every story is national news. And a story in a publication with a high UVM (unique visitors […]

Read More
0
Crenshaw Communications • January 31, 2022

Cutting The Jargon In Ad Tech PR

I recall sitting in the weekly meeting at my first marketing internship. Surrounded by subject-matter experts in the space known as ad tech, I tried to hide my computer screen as I subtly googled almost every other word spoken. It was as if I were in a room of people conversing in a different language. […]

Read More
0
Crenshaw Communications • January 24, 2022

A PR Storm Brews For Edelman

The PR industry has spent decades proving that PR really works. The fruits of a quality PR campaign aren’t always easily measurable or even obvious, but we’ve made great strides in demonstrating the power of PR and the value of its outcomes. Climate-change politics and PR That’s why it strikes me as ironic that some […]

Read More
0
Crenshaw Communications • January 24, 2022

Crenshaw Communications Reports Record Growth for 2021

Crenshaw Communications Reports Record Growth for 2021 Cliff Maroney named Vice President and Sasha Dookhoo named Director of B2B Tech to support expanding client roster and company growth New York, NY, January 24, 2022 — Crenshaw Communications, a leading New York-based public relations agency specializing in PR for B2B, ad tech, and SaaS technology brands, […]

Read More