Crisis Management: When The Crisis Is The CEO
It’s hard out there for a CEO. Recently, we witnessed a week’s worth of drip-drip-drip coverage about Yahoo chief Scott Thompson’s resume. The gaffe culminated in Thompson’s resignation after only four months on the job. But the controversy, on the surface, wasn’t about whether he’d faked an advanced degree, or falsely claimed Ivy League credentials. […]
Read MoreJetBlue’s Response to Pilot Breakdown: Light On Crisis PR Strategy?
All airlines are prone to rough PR weather, but JetBlue seems to have more than its share. Maybe it’s because during a time of rapidly deteriorating expectations, many of us still expect more of JetBlue. It’s that rare industry bird, the customer-friendly airline. An oxymoron. So when it goes off-course, that’s news. There was the […]
Read MorePR Disaster Averted: 7 Cases of Good Crisis Management
PR agency pundits and brand watchers love to create “best and worst” lists around marketing and communications developments. The emphasis usually falls on the “worsts” – like the most badly handled crisis situations, mangled cover-ups, or PR stunts that backfired. It’s easy to criticize, but what about giving credit for crises averted or PR battles […]
Read MoreRacist Receipts And Other PR Blunders
Is any industry more challenging than retail? Not only is the business tough, but your employees are your brand. And those employees are notoriously transient and often underpaid, overworked, and just plain bored. And sometimes they do things that are just plain stupid. It takes only one misstep, powered by social media, to create a […]
Read MoreFake Twitter Accounts: The Ultimate Status Symbol?
Wendi, we hardly knew ye. The all-too-brief period in which Mrs. Rupert Murdoch took to Twitter was thrilling for Murdoch-watchers, social media pros, and PR types. It seemed another example of the faux-democratizing power of the social Web. It also showed the cleverness of Ms. Deng, and her uncanny ability to humanize her much-reviled husband. […]
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