crisis management

crisis management • July 6, 2011

Recipe For A Twitter Fail: Was Entenmann’s #Guilty of Hashtag Hijacking?

Call it a half-baked attempt to be topical…or perhaps, just a mistake. As Twitter erupted following the surprise guilty verdict in the Casey Anthony murder trial, Entenmann’s adopted the rapidly trending #notguilty hashtag to tweet a whimsical update about “eating all the tasty treats you want.” The tweet lasted only minutes. Someone realized the juxtaposition wasn’t […]

crisis management • July 4, 2011

Craft Beer Fight Over B-Word Rages, With Good Press On Tap

The Bitch is back. That’s Flying Dog Brewery’s Raging Bitch Belgian-Style IPA. Now maybe the name should offend me, but it doesn’t. I don’t actually have a dog in this fight, but I do think it’s fitting that on Thursday, just in time for the July 4th weekend, the state of Michigan reversed a decision […]

crisis management • June 10, 2011

Apology PR: What Happened To The ‘Good Wife’?

For the record, I thought Rep. Anthony Weiner’s apology was fairly strong. He accepted responsibility, admitted that he lied, vowed to change, and issued apologies to practically everyone in the universe, even the Democrats’ Darth Vader, Andrew Breitbart. (Who, in a surreal move, nearly hijacked Weiner’s air time…but that’s another post.) Weiner then subjected himself to endless […]

crisis management • June 3, 2011

Crisis PR Tips From "Weinergate"

Last night, Jon Stewart mocked his own ambivalence about going below the belt on close friend Rep. Anthony Weiner in a bit that epitomized the appeal of the scandal known as “Weinergate.” A Tom Brokaw “angel” appeared over one shoulder urging journalistic restraint, while a Don Rickles “devil” on the other side repeated, “But it’s about Weiner’s […]

crisis management • May 15, 2011

Know A Good PR Firm? Burson Marsteller Needs One

Those giant PR firms just can’t seem to get out of their own way. When Edelman was caught fake-blogging for Wal-Mart, it waited nearly a week before admitting it had hired bloggers to shill for the client while pretending to be just plain folks. This week, the PR world was buzzing after news broke that […]