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crisis management • March 11, 2010
Goldman Sachs And The Cost of Bad PR
What’s a reputation worth? For most businesses, there’s an obvious cost to negative publicity. Sure, a few are still stuck in the “any PR is good PR” camp. And then there are those for whom public perception simply doesn’t matter. A year ago, I would have put Goldman Sachs in that category. With a track record of breathtaking […]
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crisis management • March 5, 2010
The Future of Celebrity Endorsement, Post-Tiger
Last night I had the pleasure of speaking at a symposium sponsored by The Cardozo Arts and Entertainment Law Journal. The topic was “The Tiger Woods Effect” on celebrity endorsement, contract negotiation, morals clauses, and a host of other legal, marketing and PR issues. Here’s my take on the discussion, from a strictly brand marketing perspective. Brands […]
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crisis management • February 21, 2010
Why PR Advice Is The Last Thing Tiger Woods Needs
The Tiger Woods soap opera isn’t just a gift to the tabloid press. It’s been a championship season for PR and crisis management advice. Even before the latest statement hit the Web, communications experts were scrambling to rehash the criticisms of last November and offer another round of self-serving counsel about what Woods should do to get his reputation out […]
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crisis management • January 30, 2010
What Goldman Can Learn From Toyota: Apology Communications
Lately, the public apology has been cheapened to the point of commodity. Hardly a month passes without a tearful, televised mea culpa from a politician or athlete. On the corporate front, the typical PR offering is more along the lines of “mistakes were made” – a masterful mouthful of nothingspeak. The banking industry’s contrition is […]
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crisis management • January 22, 2010
Royal Caribbean In Haiti: A Tough Call
When I first read about the Royal Caribbean Line ship that docked at Haiti’s Labadee beach shortly after the earthquake that devastated Port-au-Prince, I was taken aback. To say it created a royal PR problem for the cruise line that owned many a private boat in Cabo San Lucas was an understatement. The storm of criticism was so fierce […]
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