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crisis management • January 21, 2014
Don’t Leave This Out of Your Strategic Communications Plan
When approaching a client PR proposal or strategic communications plan, it’s easy to get lost in the excitement of insightful strategies and creative tactics. But it’s also important to prepare prospects or current clients for any downside risk. In the era of instant communication and real-time social media response, it’s best to put plans in […]
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crisis management • October 30, 2013
Seven Scary Cases of Crisis Management PR
It’s every communicator’s nightmare: a negative situation escalates and becomes a big story, or a business is victimized by an accident or malicious prank. Negative headlines are just the tip of the iceberg, since it’s hard to gauge a brand’s crisis response based on media coverage or social sharing. But the following get our votes […]
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crisis management • September 7, 2013
When Customers Fight Back – With Promoted Tweets!
As every PR or reputation expert knows, social media cuts both ways. It can be a critical outlet for real-time promotion and customer relations and a useful branding tool. It can also be a megaphone for unhappy consumers. Any brand who puts itself out there needs to be ready. Earlier this week, a businessman named […]
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crisis management • July 17, 2013
How To Apologize Effectively
Mere hours after the tragic plane crash at San Francisco airport, executives of Asiana Airlines hosted a press conference to issue a formal apology for the accident. As is customary, CEO Yoon Young-doo and Asiana board members expressed their regret with deep bows of contrition in front of media and dignitaries. The Washington Post ran […]
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crisis management • June 27, 2013
The PR Verdict On Paula Deen’s Apology (Again)
From the frying pan to….yesterday Paula Deen, the queen of comfort cooking, faced Matt Lauer, and the outcome was not so comfortable for either one. Some have criticized Lauer for his brusque grilling of Deen. My view is that he took a no-nonsense approach, cutting to the business issues and her motive for finally living […]
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