ImPRessions

ImPRessions • September 14, 2011

8 Ways To Make Your PR Program More Social

Social media is like a “secret sauce” for marketing communications. It isn’t always strong enough on its own, but it adds flavor and power to a traditional program. The key is integration. Here are some simple steps for “socializing” a PR campaign, even if it’s a DIY (do it yourself) variety. Set clear goals. Many […]

ImPRessions • September 6, 2011

Ten Years On…A Look Back At 9/11

There’s an awful lot of “ten years later” coverage of 9/11 on our screens these days. It’s a little unnerving to be reminded of the ten-year anniversary of anything at all, let alone that of something dreadful. Ten years married, ten years graduated, ten years old. Ten years on. Here’s what I learned from 9/11: […]

ImPRessions • September 1, 2011

Red Flags: How To Spot The PR Agency You Shouldn’t Hire

Finding the right PR team is a lot like finding a romantic partner. The process is imperfect, sometimes uncomfortable, and it can be frustrating and time-consuming for both parties. Worst of all, there’s no guarantee of a happy-ever-after once you do begin to work together. It’s easy to be dazzled by flash and dash, or […]

ImPRessions • August 26, 2011

Should PR People Drink The Client Kool-Aid?

Recently, a senior colleague at a boutique firm was reflecting on the loss of a longtime client. She’d been active in the company’s product promotion for many years and was a tireless advocate, even among friends and family members. She confessed that she looks at their products completely differently now. What used to be leading […]

ImPRessions • August 23, 2011

Six Strategies To Beat Perfectionism

“The show doesn’t go on because it’s ready; it goes on because it’s 11:30.” — Tina Fey In her very entertaining book Bossypants, Tina Fey warns against the evils of perfectionism, the enemy of so many creative projects. As she advises, “perfect is overrated.” Even busy agency folk struggle with impossibly high standards, particularly those who write […]