1
ImPRessions • October 23, 2020
Five Reasons Why B2B PR Works
I’m a late convert to B2B public relations. That’s probably because I started my career at consumer marketing PR agencies and enjoyed the work immensely for many years. For young practitioners especially, it’s heady to have bragging rights about working with brands like Starbucks, Apple, or Netflix. For many firms, consumer marketing work typically offered […]
Read More
0
ImPRessions • October 5, 2020
The Cost Of Losing Credibility
A former PR agency boss once told me, “You don’t win by being right. You win by being credible.” That’s been ringing in my ears since the White House COVID-19 credibility crisis shifted into high gear. Credibility is among the most valuable currencies of any leader. It’s tough to watch it squandered even on an […]
Read More
2
ImPRessions • September 23, 2020
A PR View Of Ellen’s Apology
It’s not the biggest story in the country today, but it’s instructive for PR and crisis management experts. This week Ellen DeGeneres issued her first on-air apology after reports of her show’s “toxic workplace.” For those who are tapped to help craft redemptive messages for personalities and corporations, a public apology is always useful, and […]
Read More
0
ImPRessions • September 9, 2020
How The Right PR Makes Better Business Deals
Although some call it “free advertising,” public relations isn’t free. It’s not even cheap. Like any other business investment, it’s only worthwhile if it pays off. The best PR programs are designed to meet business objectives, from product visibility to expansion into new markets. A successful PR campaign can also support or accelerate a liquidity […]
Read More
0
ImPRessions • August 25, 2020
The Myth Of The Social CEO
For business leaders, the rise of social media has powered a shift from public relations to public engagement. And most CEOs acknowledge the benefits of social engagement for their personal and corporate brands. Or do they? Only 39% of Fortune 500 CEOs have a social profile, and most who are active on social media use […]
Read More