ImPRessions

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ImPRessions • September 9, 2020

How The Right PR Makes Better Business Deals

Although some call it “free advertising,” public relations isn’t free. It’s not even cheap. Like any other business investment, it’s only worthwhile if it pays off. The best PR programs are designed to meet business objectives, from product visibility to expansion into new markets. A successful PR campaign can also support or accelerate a liquidity […]

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ImPRessions • August 25, 2020

The Myth Of The Social CEO

For business leaders, the rise of social media has powered a shift from public relations to public engagement. And most CEOs acknowledge the benefits of social engagement for their personal and corporate brands. Or do they? Only 39% of Fortune 500 CEOs have a social profile, and most who are active on social media use […]

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ImPRessions • August 10, 2020

Is The McDonald’s Lawsuit Smart PR?

Is it a terrible PR move or just a juicy corporate communications case?  Yesterday McDonald’s announced it is suing ex-CEO Steve Easterbrook over previously undisclosed relationships with company employees. The complaint even claims “nude, partially nude, or sexually explicit” photos as evidence. Yikes. The Easterbrook story is notable, and not just for obvious reasons. As […]

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ImPRessions • July 23, 2020

Goya And The Art Of The Brand Boycott

The consumer boycott is a time-honored tactic for those who seek to force political or social change. But do boycotts ever work? Consider the recent backlash dished out to Goya Foods CEO Robert Unanue after Unanue participated in a White House roundtable on opportunities for Hispanic Americans. As he announced Goya’s involvement, Unanue praised president […]

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ImPRessions • July 15, 2020

How To Safeguard Your Digital Reputation

The foundation of a good public relations campaign is reputation management, and it’s important now. As the COVID-19 pandemic drags on, we’re all concerned about protecting health. But the shutdown also threatens brand health, and not only due to lost business. Our new all-digital workstyle can impact brand and personal reputation, and not always in […]

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