ImPRessions

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ImPRessions • June 3, 2020

At Crenshaw Communications, We Stand For Racial Justice

The past week has been painful, disturbing, and enlightening. It’s time to speak up. With protests happening across the country, we need to make our position clear, as individuals, as a citizen of the New York City business community, and a member of the PR industry. We at Crenshaw Communications stand for social justice and […]

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ImPRessions • May 29, 2020

Email Marketers Offer Deals, Discounts, And Empathy

COVID-19 instantly upended the way brands communicate with customers. Suddenly, most marketing was irrelevant, or worse. Some channels were simply wiped out – pity the luxury brand that had signed multimillion-dollar agreements for airport screens, for example. But most eyes were on marketing like print and TV ads that could be quickly adapted to the […]

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ImPRessions • May 21, 2020

Post-COVID, Brands Start To Open Up

The past two months have been extraordinarily challenging for brand communications and PR people. In the initial weeks of the COVID-19 shutdown, brands struggled to find the right response. Early efforts were tentative, pretentious, or shallow. As the pandemic progressed and the news grew worse, many stepped up with substantive offers of help, workforce tributes, […]

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ImPRessions • April 24, 2020

Brands Bring Substance To COVID-19 Response

The COVID-19 pandemic has upended marketing and PR for nearly every major brand. Now, five weeks into the lockdown that has decimated many business sectors, most companies have settled into a new normal. Many have learned from early mistakes or half-measures and have scrapped old campaigns for new ones that make a positive impact for […]

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ImPRessions • March 24, 2020

Leadership Lessons Of COVID-19

A crisis can bring out the best and worst in us — and in our leaders. In the weeks since the Coronavirus shutdown, Americans have experienced a crazy-quilt of messages from leadership at federal, state, and local levels. There are communications lessons about crisis leadership crisis in nearly every example. So far, Congress has been […]

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