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ImPRessions • September 7, 2012
How To Give A Killer Speech: Lessons From The 2012 Political Conventions
Most of the time, a political convention combines the best of public relations strategy, messaging, marketing, and theater. But good or bad, there are always learnings that PR pros and our clients can take to any public speaking opportunity. Here are some from my convention-watching over the past two weeks. Match the room. Politicians and […]
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ImPRessions • August 31, 2012
Bic Pen "For Her" Draws Mixed PR
In the past few days, lots of ink has been spilled – literally and digitally – about the hundreds customer reviews posted for Bic “For Her,” a line of pens marketed to women. Now, you might think the brand is elated to receive such an active response to a product, especially a year after its […]
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ImPRessions • August 28, 2012
6 Myths of Crisis Management PR
In the past several weeks, brands from Burger King and Penn State to Chick-fil-A and CelebBoutique have grappled with serious reputational threats. These days, it’s almost routine for communications pros to be managing some kind of potential crisis situation along with proactive PR programs. Yet true “crisis management” is probably a misnomer. Though there are […]
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ImPRessions • August 24, 2012
Armstrong’s Crisis PR Is In Fighting Form
As evidence that he used performance-enhancing substances has gained traction over the years, cyclist Lance Armstrong always managed to stay out in front, avoiding major reputation damage. Until now. But even now, he may be down, but he’s not out. As he threw in the towel, announcing that he’d no longer contest the US Anti-Doping […]
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ImPRessions • August 20, 2012
How To "Newsjack" – Ethically
Recent conversation about “newsjacking” as the province of PR bottom-feeders has set off a minor digital storm. But I’m not sure what the fuss is about. The term originated with David Meerman Scott, who wrote a book on the topic; he defines it in the subtitle as “inject(ing) your ideas into breaking news” with a […]
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