7 Signs Your PR Needs A Reboot
One of the exhilarating things about working in PR, particularly on the agency side, is the variability of what we do. It’s ideal for those of us who are easily bored or fear being in a rut. Yet, we, too, can fall into routine, and even the most well-conceived plan can become outdated or stale […]
Read MoreWhen PR People Overshadow Their Clients
A while back, my firm was in a competitive review for a plum account. At our meeting, the potential client confided that he’d just come from a session with a well-known name in our industry and had crossed him off the list. The client wasn’t impressed. Or, rather, he was, but in the wrong way. […]
Read MoreAre We Too Old To "Get" Social Media?
Cathryn Sloane’s recent post arguing that social media managers need to be 25 or younger was a bombshell. Not so much because of her youthful myopia; that’s not rare. Or even the (somewhat shaky) thesis that because her peer group grew up with social media and used it socially to start, they understand its business […]
Read MoreCan Penn State’s Reputation Be Saved?
Among the casualties of the Penn State sexual abuse coverup were the personal reputations of university officials, including the late football coach and sports icon Joe Paterno. Paterno, Spanier, Curley, Schultz and others will be forever linked to the efforts to minimize and conceal shocking crimes against children. (Who can forget the email in which […]
Read MoreSCOTUS And What It Means When The Media Get It Wrong
Media mistakes happen all the time. Publicists joke about mangled names and massacred quotes, and even The New York Times – especially The New York Times – is regularly skewered over its errors and omissions. But occasionally media get it wrong in a big way, – an unforgivable, historically indelible, “Dewey Beats Truman” way. That’s […]
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