ImPRessions

ImPRessions • June 6, 2012

Jason Alexander’s Apology Is A PR Homerun

We communications pros like to use words like authenticity, transparency, and honesty. Too often, they’re empty cliches. But every now and then, they jump out at you. Take the latest public apology to go viral. I don’t know anything about cricket, so when I read that actor Jason Alexander had called the game “gay” in […]

ImPRessions • May 31, 2012

7 Ways PR Can Support Lead Generation

PR pros naturally believe that a well crafted public relations program is a sound investment for most businesses. Yet we often caution clients against thinking about PR as a reliable way to generate demand. It tends to work best as a branding tool. Publicity can result in bursts of lead or business generation when a […]

ImPRessions • May 24, 2012

7 Reasons Why Your PR Isn’t Working

Why are some PR programs more successful than others, and what should you do when faced with a media relations program that just isn’t gaining traction? Here are a few common PR mistakes. You rely on blasting press releases rather than telling a story. “PR” isn’t shorthand for “press release.” A newswire spam strategy might […]

ImPRessions • May 21, 2012

Jamie Dimon’s Apology Tour: Is It Enough?

JP Morgan Chase CEO Jamie Dimon’s apology to shareholders last week managed to fulfill at least three prerequisites for a public mea culpa. It was swift, it was direct, and the CEO took responsibility for the bank’s $3 billion trading loss in a hedge gone wrong. Dimon used words like “egregious,” “sloppy,” “stupid,” and “self-inflicted.” […]

ImPRessions • May 14, 2012

Crisis Management: When The Crisis Is The CEO

It’s hard out there for a CEO. Recently, we witnessed a week’s worth of drip-drip-drip coverage about Yahoo chief Scott Thompson’s resume. The gaffe culminated in Thompson’s resignation after only four months on the job. But the controversy, on the surface, wasn’t about whether he’d faked an advanced degree, or falsely claimed Ivy League credentials. […]