ImPRessions

3
ImPRessions • October 12, 2011

The Care And Feeding Of Bloggers: Tips For PR Pros

Last month, a top-ten firm cooked up a PR mess when it tried to surprise bloggers by serving frozen entrees from a client brand instead of the freshly cooked meals the guests were led to expect. The duped bloggers started an epic food fight, dishing on the agency and their client online for weeks after the event. […]

Read More
4
ImPRessions • October 6, 2011

What Steve Jobs Knew About PR

In the wake of Steve Jobs’ passing, pundits and Apple-watchers are trying to outdo one another to describe his talent, vision, and impact. But if you look at Jobs as the presumed architect of Apple’s ongoing public relations strategy, he was a disaster. At least, he should have been. After all, in the digital age, […]

Read More
0
ImPRessions • September 30, 2011

A Weighty Issue: Is Being Heavy Bad PR?

One of the tweets after the earthquake in August was about a certain hefty New Jersey governor and object of Republican presidential fantasies: “I think Chris Christie just jumped into the race.” Bada-bum. Christie’s size has been the butt of jokes, with puns always intended, since his own campaign against Jon Corzine. His bulk is the […]

Read More
0
ImPRessions • September 29, 2011

When Brand Nicknames Are Bad PR

Coke. Mickey D’s. Tar-zhay. Brand nicknames are usually a marketer’s dream. Impossible to impose (just ask RadioShack), they have enormous power when they happen organically. And they’re nearly always a sign of familiarity, engagement, or even affection. That’s what General Motors learned – the hard way – after its ill-fated attempt to legislate use of […]

Read More
4
ImPRessions • September 21, 2011

What Netflix Can Teach Us About Apology PR

Public apologies can be powerful, especially when they come from the top. Even in our crisis-of-the-day era, there’s something arresting about a chief executive admitting he was wrong, or a company making amends to customers. As a self-appointed “apology PR” analyst, I’m fascinated by the communications strategy, language choices, and delivery of a corporate mea […]

Read More