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ImPRessions • April 5, 2012
6 Reasons Why PR Is Stressful
One of my more colorful bosses was a communications exec with a very distinguished military background. His career included not only senior posts at the Pentagon, but two tours of duty in Vietnam, as a paratrooper. When things went wrong and I went crazy, he’d sometimes pat my shoulder, smile indulgently, and say, “It’s okay. […]
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ImPRessions • March 29, 2012
JetBlue’s Response to Pilot Breakdown: Light On Crisis PR Strategy?
All airlines are prone to rough PR weather, but JetBlue seems to have more than its share. Maybe it’s because during a time of rapidly deteriorating expectations, many of us still expect more of JetBlue. It’s that rare industry bird, the customer-friendly airline. An oxymoron. So when it goes off-course, that’s news. There was the […]
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ImPRessions • March 20, 2012
When Good PR Succeeds Too Well
The Joseph Kony viral video drama and the Mike Daisey scandal have one thing in common. In each case, someone set out to call public attention to a serious injustice, exploitation, or crime. In each case, their efforts were rewarded beyond their wildest notions. Too well, some might say. Each begs the question, can our […]
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ImPRessions • March 12, 2012
PR Disaster Averted: 7 Cases of Good Crisis Management
PR agency pundits and brand watchers love to create “best and worst” lists around marketing and communications developments. The emphasis usually falls on the “worsts” – like the most badly handled crisis situations, mangled cover-ups, or PR stunts that backfired. It’s easy to criticize, but what about giving credit for crises averted or PR battles […]
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ImPRessions • March 7, 2012
What’s In A (Brand) Nickname?
Al Ries’ recent column in AdAge, “When It Comes To Names, Corporations Just Aren’t People” got me thinking about the PR of brand nicknames. Corporations may not be people, but their brands can get pretty darn close. That’s why “pet” names for products and companies can be powerful, from the classic shorthanders like Coke and […]
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