7 (More) Myths About PR And Publicity
Describing exactly what PR is and what public relations people do has always been a challenge, even to those of us who work in it. Just ask the Public Relations Society of America, which is concluding a lengthy search for the perfect “modern definition” of what we do. Like many professions, it’s changed, grown, and […]
Read MoreGoldman Sachs CEO Embraces Marriage Equality: A Good PR Move?
The Human Rights Campaign’s push for marriage equality follows the PR-savvy methods of similar campaigns, like the It Gets Better project. Boldfaced names from politics, sports, and entertainment star in video testimonials to express support for the right to marry, regardless of gender. The latest videos feature Anna Wintour, the Reverend Al Sharpton, and Lloyd Blankfein. […]
Read MoreHow To Recharge Your (Client) Relationship
If agency searches are a lot like dating, then long-term client relationships can be a little like marriage. The best are based on mutual trust and transparency, with some occasional renegotiation along the way. But what if the relationship has gotten a little… humdrum? Worse, you’re taking each other for granted (which may be fine […]
Read MoreCan Komen Recover From Its PR Disaster?
Susan G. Komen For the Cure, the force behind the ubiquitous pink breast-cancer ribbon, had a lot of people seeing red this week. After withering social criticism and fierce pressure from influentials, Komen reversed its controversial decision to defund Planned Parenthood. But a formidable symbol of grassroots activism built over 30 years has taken a […]
Read MoreWho’s Winning the Super Bowl 2012 PR Game?
The run-up to Super Bowl XLVI has definitely begun. And every year the pre-game show ( the ad-fest that leads up to Sunday) seems to get longer. Now, the Super Bowl has never been known for cutting-edge advertising creative. The challenge is to go big, go broad, and generate chatter. And it’s the early buzz […]
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