ImPRessions

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ImPRessions • August 11, 2011

When It Comes To Social Media, Faking It Isn't Making It

The recent rash of bogus Twitter follower scandals, like Newt Gingrich‘s 1.3 million supposed fans, and the oil industry’s apparent astroturfing efforts, are entertaining blog fodder. But they’re also important as a reminder of what’s erroneous about linking social media status to a friends and follower count. (It’s actually unclear what percentage of Gingrich’s followers […]

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ImPRessions • August 4, 2011

When Choosing A PR Firm, Does Size Matter?

Sure, it does, for PR agencies, and other creative services. From the agency perspective, size can be a powerful differentiator. But just how it stacks up depends on your point of view. Smaller firms are a better value, right? Not necessarily. I’ve held senior positions at firms that range from mega-agency to midsized. When I was […]

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ImPRessions • July 29, 2011

How To Be Quoted In The Press: Nine PR Tips

One of the mysteries of media relations is the process whereby an interview becomes a feature story. Quality in, quality out, right? Not always. What goes in does not always come through in the final piece. And there are few things more frustrating than offering up your best insights, quotes, and experience, only to be cut […]

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ImPRessions • July 26, 2011

A Summer’s Eve Debate: Why ‘Offensive’ Ads Can Be Good

Can men effectively market to women? Can whites sell to people of color? Sure. Yet, some recent ad campaigns make you wonder. The latest is for Summer’s Eve cleansing wash, and it’s definitely a fresh take on the “feminine products” category. Each of the three ads features a woman’s hand that is meant to be a […]

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ImPRessions • July 20, 2011

Was The Murdoch’s "Humble Pie" Good PR?

As he prepared to face a day’s worth of questioning by British lawmakers about the News Corp. phone-hacking crisis, Rupert Murdoch was set to serve up a carefully crafted statement that began,”This is the most humble day of my life.” But Murdoch was rushed into questioning and had to wait until later to try to […]

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