ImPRessions

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ImPRessions • June 3, 2011

Crisis PR Tips From "Weinergate"

Last night, Jon Stewart mocked his own ambivalence about going below the belt on close friend Rep. Anthony Weiner in a bit that epitomized the appeal of the scandal known as  “Weinergate.” A Tom Brokaw “angel” appeared over one shoulder urging journalistic restraint, while a Don Rickles “devil” on the other side repeated, “But it’s about Weiner’s […]

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ImPRessions • May 24, 2011

How To Get More From Your PR Firm

Even the best and most productive relationship between a company and its PR agency can be tested by a poor economy.  For many businesses, a PR consultant or an agency commitment is a large investment, and one that’s increasingly under pressure to deliver against business and communications goals.  How, then, can you make your relationship as fruitful as possible? […]

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ImPRessions • May 15, 2011

Know A Good PR Firm? Burson Marsteller Needs One

Those giant PR firms just can’t seem to get out of their own way. When Edelman was caught fake-blogging for Wal-Mart, it waited nearly a week before admitting it had hired bloggers to shill for the client while pretending to be just plain folks. This week, the PR world was buzzing after news broke that […]

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ImPRessions • May 9, 2011

How To Break Into PR: Advice For New Graduates

This graduation season, I’m more aware than ever of the legions of freshly degreed young people hoping to break into PR or another communications field. This is due to the economic climate, but it’s also because of my recent experience with the New York Women in Communications Foundation. The Foundation distributes scholarship monies to deserving young women […]

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ImPRessions • May 2, 2011

How Bin Laden Renewed My Faith In "Old" Media

It was after 11:00 p.m. eastern time when a tweet caught my eye, then another. Within moments, I learned that Bin Laden was dead, and that President Obama was preparing to speak about it on all major networks. This without leaving my Twitter app or clicking on a single link. The speed with which the news […]

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