Fake Twitter Accounts: The Ultimate Status Symbol?
Wendi, we hardly knew ye. The all-too-brief period in which Mrs. Rupert Murdoch took to Twitter was thrilling for Murdoch-watchers, social media pros, and PR types. It seemed another example of the faux-democratizing power of the social Web. It also showed the cleverness of Ms. Deng, and her uncanny ability to humanize her much-reviled husband. […]
Read MoreThe Top Ten PR Blunders of 2011
When a serious setback or crisis occurs, not even the most talented PR pro can make it go away. Yet, a poor response invites reputation damage, while proper handling can help mitigate or limit it. Here’s my “Top 10” list, from a communications perspective, of the most badly handled public situations of the year. 10. Governor […]
Read MorePR For Startups: Why It’s Different
Over the years, my firm has worked as PR agency for many startup businesses with a wide range of needs. Most have been successful relationships. Yet, more than other client programs, startups need focused attention on business-building strategies and tactics. At the same time, the typical startup, — being entrepreneurial, ambitious, and very driven – is […]
Read MoreWell-Handled: FedEx Delivers On "Apology PR"
Talk about heavy lifting. Pity the communications pros at FedEx. At the height of the holiday season, when the company wants to focus on its state-of-the-art technology and customer service prowess, it’s the recipient of an unwelcome holiday gift – a viral video that threatens real damage to its brand. One careless employee and 20 seconds – caught […]
Read MoreOccupy This: Being Wealthy Is Back In Style
After the 2008 economic meltdown, conspicuous consumption fell out of fashion. Long before “the 1%” was a catchword, a new frugality gripped those in the middle class and higher. The affluent tightened their Gucci belts and made do with less, even if they didn’t have to. It just wasn’t seemly to be profligate when Citibank was trading at 97 […]
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