When Brands Get Political: Is It Good PR?
A couple of weeks ago, I was called by two journalists wanting public relations insights on companies hit with blowback for comments about our new president. Should brands get political, they wanted to know? I shared my perspective that brands shouldn’t always shy away from controversy, summarizing with, “You can’t put your head in a hole, […]Read More
PR, Too, Can Do Well By Doing Good: Edelman’s Climate Decision
The world’s largest PR agency has learned a lesson in the power of public pressure to force corporate policy. After months of waffling on the issue, Edelman yesterday told the Guardian that it would end work for coal producers and groups who deny climate change. The move is particularly interesting because Edelman holds itself up […]Read More
Is There A Good Way To Break Bad News?
It can fall to PR specialists or other professional communicators to deliver information that will surely spark anger and resentment, not to mention negative media coverage and potential community impact. As an internal email explaining a planned workforce reduction by Microsoft recently showed, it’s not easy to deliver bad news. In the Microsoft case, a […]Read More
The Art and Science Of A PR Plan
In creating a sound, results-driven plan for a B2B or consumer PR client, start by thinking strategically about initiatives and programs that you can deliver on tactically. Planning, while not as sexy or exciting as execution, is vital to delivery of client communication goals and objectives. Working from the same plan also smoothes client and […]Read More
PR Pros: Secure That CEO Byline
How many PR firms have NOT promised a bylined article to the CEO of a client company in the name of “thought leadership”? We venture to say none. A CEO-penned article (with tremendous assist from a qualified PR team) in a top business pub or vertical is a powerful tool in the B2B PR arsenal. […]Read More