leadership

leadership • June 26, 2019

When The CEO Should Be The PR Spokesperson

Public relations teams and their agencies routinely urge leaders to build a public profile through social media and high-level content. But when should the CEO of a major company serve as its public spokesperson? How should a public role align with an organization’s business goals? Research by Chief Executive magazine and the USC Annenberg Center […]

leadership • September 14, 2018

PR For The "New" Technology CEO

For CEOs of technology companies, arrogance is out and humility is in. “Boring is the new black,” proclaims New York Times tech columnist Farhad Manjoo in a piece about the latest trend for technology company chiefs. Whereas they once reveled in being colorful, brash, and outspoken, today’s leaders have quieted down a bit. The trend […]

leadership • July 19, 2018

When A Founder Does PR Damage

For a fast-growing startup, a dynamic founder can be a huge PR asset. A charismatic entrepreneur is the face of his brand, its best media spokesperson, and the embodiment of its values. The most talented can attract a top workforce and inspire it to achieve beyond expectations. From Steve Jobs to Marc Benioff, the examples […]

leadership • February 27, 2018

A PR View Of Brands In The Crosshairs

When should a large company take a political stand? Some PR experts would say never. And you can’t blame big companies if they want to avoid public debates about the causes of gun violence, climate change, or other politicized issues. But increasingly, corporate America is being asked to pick a side. It seems there’s more […]

leadership • April 19, 2017

The PR Case For The Social CEO

Not long ago, a chief executive could lead a business, even a large one, fairly quietly, leaving public relations and social media management to the corporate communications team. The CEO job was mainly to deliver a strong financial performance. Today, things are different. A capable business leader is expected to also serve as a brand […]