PR Means Having To Say You’re Sorry
The sad and sudden demise of pop superstar Michael Jackson may have knocked Governor Mark Sanford off the front pages for a weekend, but it didn’t let him off the hook. Governor Sanford’s may have been the most ill-conceived and badly delivered apology of the decade. And, that’s saying something. I was one of several PR […]Read More
Spending time at the international meeting of our sister consultancies (www.proi.org) has given me the chance to catch up with colleagues, commiserate about the economy, and share insights about trends affecting our business. The caliber of the firms in our global partnership is extraordinarily high, and the discussions have been both passionate and eye-opening. It also […]Read More
Can’t Beat ‘Em? Rebrand ‘Em!
Words are important. That’s why it’s not just the swine flu virus that’s gotten a nifty new government-issue name. Washington is in a frenzy of rebranding. The Obama administration has rejected the Bush-era “global war on terror” in favor of the more oblique “overseas contingency operation.” In a particularly awkward phrasing, Homeland Security Secretary Janet Napolitano calls acts […]Read More
Truth and Consequences
Transparency and honesty are good things, right? They build trust, and trust engenders loyalty. But, here’s a dilemma. What happens when telling the truth makes the situation worse? Case in point: President Obama cautions that a full economic recovery could take years, and the market shudders. Senator Dodd refers to bank nationalization, which most experts believe […]Read More
Bullish on the Ox?
Today is the start of the lunar Year of the Ox. In Asian astrology, the ox symbolizes calm, hard work, resolve, and tenacity, which seem like reassuring symbols. Chinese astrologists, however, are predicting a tough year. In fact, according to an Associated Press report prominent Asian soothsayers say newly elected US President Barack Obama will […]Read More