marketing

marketing • June 2, 2020

STUDY: A Third of Brand Emails Offer Free or Discounted Services Amid Pandemic

A Third of Brand Emails Offer Free or Discounted Services Amid Pandemic Companies prioritize empathy in COVID-19 communications New York, NY, June 2, 2020 — Crenshaw Communications, a New York-based public relations agency specializing in technology, today announced the analysis of dozens of B2C brand email marketing communications sent during the COVID-19 pandemic between mid-March […]

marketing • October 30, 2019

How PR Helps Turn Prospects Into Customers

A great PR campaign will obviously build brand visibility. But can it help where it really counts — customer acquisition? Can you draw a line from a PR program to a specific number of prospects generated? What about conversions from website visits, or deals influenced by credible articles or analyst reports? Does good PR create […]

marketing • September 4, 2018

Nike’s Kaepernick Campaign Is Brilliant — And Risky

As many in PR and politics have observed, the president has a talent for exploiting cultural flashpoints. The NFL’s battered reputation has been attributed in part to his criticism of players who chose to take a knee during the national anthem at the start of many games. But Mr. Trump may have met his PR […]

marketing • July 5, 2017

What Makes A Brand Story Authentic?

Any PR or marketing expert will tell you that for a brand to connect with customers, it should convey authenticity. But what about brands that don’t have a compelling story, or who have strayed from their roots due to their very success? Can authenticity be designed after the fact? It seems right up there with […]

marketing • June 28, 2017

Public Relations And The Customer Journey

A great PR campaign can generate positive brand awareness through earned media, which is clearly desirable. Who wouldn’t welcome a profile in a major national publication, or a Q&A with an influential trade? What about a flood of LinkedIn comments? That kind of engagement is always a good thing. But how valuable is it? How […]