marketing

4
marketing • March 15, 2011

PR By Another Name: Public Relations and the "New" Competition

The chemistry was great, our experience perfect, and they loved the proposal. But, in a twist, the account went to a “digital brand management” shop whose website touts its ability to drive visibility and engagement. PR by another name? The “creative destruction of PR“? It’s true that social media has changed the game for our […]

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2
marketing • March 2, 2011

What Good Public Relations Cannot Do

Hearing about someone’s bad experience with a PR firm has a train-wreck kind of fascination for PR agency people. It’s painful to hear criticisms and generalizations about our business, but we can’t resist jumping in to diagnose the problem. That’s the case with our most recent public flogging, “The Trouble With PR,” which appeared in […]

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4
marketing • February 11, 2011

Can Eminem Save Detroit?

 “This is the Motor City, and this is what we do.” Hearing those words from Eminem, his finger wagging in my face, gave me chills. It’s the defiant climax of the two-minute Chrysler commercial that debuted during the Super Bowl. The spot grabbed everyone, partly because it stood out among the beer-serving dogs and […]

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5
marketing • November 3, 2010

PR Lessons From The 2010 Election

No matter how you feel about the results of the 2010 midterms, it’s been an interesting election season. Start with a stagnant economy, add a soured electorate, pour on the tea party activists, and it’s a bitter brew, at least for incumbents. The election also offers lessons for communicators. Here’s what marketing and PR pros […]

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1
marketing • October 29, 2010

Truth Is The New Black: The Case For Authenticity In PR

At a meeting of the Council of PR Firms last week, keynoter Marc Pritchard, P&G’s Chief Marketing Officer and the man responsible for spending more marketing dollars than any human on earth, called public relations “the most authentic form of marketing.” It’s a crowd-pleasing line, at least in a room full of PR professionals. Now, I’m […]

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