marketing

marketing • March 20, 2010

Ford Leads The Way For Influencer Marketing

As I’ve previously blogged, I get a charge out of the Fiesta Movement, Ford’s nontraditional campaign to promote its new subcompact car. Not because it’s innovative, although it’s undoubtedly a departure for the automotive category. I admire it precisely because it’s not groundbreaking in the truest sense. It’s something better. The Fiesta Movement is a […]

marketing • March 16, 2010

Genius PR Move Of The Year – Conan on Twitter

Before late February, the closest Conan O’Brien came to social media was making lame jokes about tweeting celebrities on his show. So, when his updates came over my Twitter stream, I thought it was a clever way to stay relevant for a guy who’s barred from going on television for six more months. @ConanOBrien‘s bio seemed to […]

marketing • March 5, 2010

The Future of Celebrity Endorsement, Post-Tiger

Last night I had the pleasure of speaking at a symposium sponsored by The Cardozo Arts and Entertainment Law Journal. The topic was “The Tiger Woods Effect” on celebrity endorsement, contract negotiation, morals clauses, and a host of other legal, marketing and PR issues. Here’s my take on the discussion, from a strictly brand marketing perspective. Brands […]

marketing • February 25, 2010

What We Can Learn From "Undercover Boss"

When I was 23 years old I worked for a PR entrepreneur who insisted we accompany the sales reps of a large client company on their customer calls at retail. He said it was the only way to learn how the company’s products got to market and to gain a real-world perspective on our PR planning. […]

marketing • February 3, 2010

Super Bowl Advertisers Score PR Points By Getting “Banned”

Someone blogged recently that the Super Bowl’s like “American Idol” for advertisers…with a little football thrown in. They called it right. And this year, with social media kicking in like never before, the Super Bowl is still a winning PR strategy for the brands that pay to play. Most are looking to extend their investment through the […]