The Future Of PR: 5 Trends To Watch
Predictions are easy, and the PR business is no exception. We don’t yet have the flying cars that were predicted when I was in grammar school, but I’ve never stopped prognosticating. Our team has looked into the not-too-distant future to scope trends that all PR practitioners need to be aware of and embrace. Engagement is […]
Read MoreQuestioning PR Measurement? Please Do!
While most PR professionals have moved well past counting “clips” or calculating ad equivalencies as a gauge of a campaign’s success, there is still no one universally accepted way to measure PR outcomes. Perhaps there shouldn’t be. While no two campaigns have the same objectives or strategic roadmap, why would the results calculus be the […]
Read MoreKnow Your PR Jargon
It doesn’t take long in a PR agency to figure out that practitioners can speak in a language all their own. Learning “PR-speak” is necessary to facilitate communication within a team. Industry jargon can be off-putting, but it does add a sense of camaraderie for those “in the know.” Additionally, as any industry evolves, so […]
Read MoreDid You Get The Memo?
In a fast-paced industry like public relations, long emails and flowery prose don’t cut it. Clients and colleagues appreciate memos that are quick and to the point because no one has time to filter through lengthy missives to understand what you need or what the next steps are. “Getting the memo” – and writing your […]
Read MoreHow Do You Measure Up?
The Barcelona Principles is not the name of the next installment in the Jason Bourne series. It’s a 7-step recommendation for overhauling the way PR professionals measure results. Industry leaders representing companies and clients in more than a dozen different countries have agreed to these new global standards for measuring and evaluating the results of their […]
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