media relations

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media relations • February 7, 2014

Top Tips for Financial Services PR Pros

This Sunday marks the 50-year anniversary of the Beatles’ American invasion. Of the hundreds of memorable songs recorded by the group, their trilogy to the almighty dollar – Taxman, Baby You’re a Rich Man and Money Can’t Buy Me Love underscores an eternal truth. Money is and has always been a hot topic. This is […]

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media relations • September 27, 2013

Creative Updates For Tired PR Tools and Tactics

Want to “break bad” from traditional PR tactics and tropes and get better publicity results? Examine the way you are executing the tried-and-true at your PR agency and be an agent of change! “The press release is dead, long live the press release?” Lively debate on the state of the news release continues. Some say […]

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media relations • September 3, 2013

Perfecting The PR Pitch

For PR pros, one of the most important parts of the job is to tell our clients’ stories in a concise and engaging way. If this can be done effectively, and with long-term strategy in mind, we’re setting a solid foundation for success. The role of a great pitch letter in storytelling should not be […]

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media relations • July 2, 2013

PR (Never) Takes a Holiday!

While most people are ready to kick off the 4th of July holiday early, smart PR folks have been thinking of ways to take advantage of the time period on behalf of their clients. They know that a long holiday weekend means a slow news cycle and media who may be distracted or in a rush to […]

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media relations • September 20, 2011

The Seven Deadly PR Pitching Sins

Top PR agencies know what to do, and what not to do, when pitching media. Yet, it’s easy to cut corners under time pressure. Here’s a quick list of the “Seven Deadly Pitching Sins” for PR professionals. Feel free to add your own. 1. Being boring.  A boring or irrelevant pitch will be deleted faster […]

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