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media relations • May 18, 2017
Six Steps to Better PR/Media Relationships
Recently a journalist posted some basic advice for public relations people to improve media relationships. He said to “read stuff, then take it to reporters who like that stuff.” That’s a little like Elmore Leonard advising writers to “try to leave out the part that readers tend to skip.” Simple, yet true, and harder than […]
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media relations • February 2, 2017
Why Your PR Firm Wants To Fire You
There’s nothing like the thrill of starting a public relations partnership with a new client. All parties are on best behavior, getting to know one another and establishing the rhythm of a working relationship. But, then like a sinking ship, signs start appearing that make you ask if the “marriage” is on the rocks. Many […]
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media relations • January 30, 2017
PR Pitches Journalists Will Love
Recently an editor acquaintance of mine told a public relations seminar that she didn’t care how PR pros pitched her as long as they didn’t waste her time. OK, seems simple enough. Yet getting your approach just right can still be daunting, so we thought it a good time to revisit the rules for successful story […]
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media relations • January 3, 2017
Last-Minute PR Tips For A Successful CES
If you spent New Year’s Day on an early flight to Las Vegas, odds are you’re part of a public relations team headed for CES, the mecca of consumer electronics and tech trade shows. Your main objective? Draw attention to your client’s company via new product or acquisition announcement, stunt or other media grabber. No […]
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media relations • December 27, 2016
The Worst PR Advice We’ve Ever Heard
As we gear up for whatever public relations challenges we face in 2017, it seemed a good time to make sure we “do this and not that” when it comes to strategic communications. The old notion that any PR is good PR does not apply in today’s climate, if it ever did; a public mistake will […]
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