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media relations • November 23, 2016
PR Looks At Content Trends For 2017
From the mobile video explosion to emerging social platforms, 2016 has brought many content-related developments that affect the public relations industry and the work PR people do every day. A look at the year in review offers some clues as to what 2017 year has in store. Here are five content predictions for 2017 that all PR people […]
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media relations • June 28, 2016
7 Pitching Tips For Better Tech PR
Earning coverage in the top-tier tech press is a mainstay for any technology PR program, whether your brand deals in consumer tech or B2B services. Universal pitching rules apply here, but a few twists are in order when it comes to getting out technology news. In some ways, pitching tech is more straightforward than working […]
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media relations • June 23, 2016
A Journalist’s POV: Questions From A PR Team
Helping craft an executive’s opinions into a compelling story for publication is a gratifying part of public relations work. The best outcomes come from good relationships with discerning editors, such as Ira Apfel of the highly respected AFP (Association for Financial Professionals) publications, with whom we have had the pleasure of working. Read on for Ira’s insightful […]
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media relations • March 22, 2016
3 Ways PR Can Leverage A Comments Section
As anyone in PR today knows, an article’s comments section can be as revealing as the piece itself. Online comments are so fascinating that there’s even a book about the topic (Reading The Comments.) Yet anonymous comments can be controversial due to the negative conversations they may spark, prompting many publications to limit or do […]
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media relations • February 22, 2016
A Journalist’s POV: 3 Questions From A PR Team
One of the great reasons to work in a PR agency is the diversity of clients you meet. If you love tech PR, you might have the opportunity to learn something about data security, e-payments, or explore the future of 3D-printing. These assignments also afford some of us the opportunity to meet and develop relationships […]
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