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media relations • August 24, 2015
Beat The Clock! PR Adapts To Ever-Shortening Attention Spans
If you want an edge in consumer and tech PR, it’s helpful to dabble in some smart prognosticating every so often. We’re taking the opportunity to look at what appears to be a trend guiding the way PR has to adapt – our ever-shortening attention spans. This is evidenced by reports of the “Goldfish Generation” with its “less […]
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media relations • June 4, 2015
A Journalist’s POV: Questions From A NY PR Firm
In the hectic world of consumer and tech PR, finding journalists you can have a relationship with — who will read your emails, respond, and whenever they can, say “yes” to your pitch — is a gift. Liz Brody, Glamour‘s News Director, is one of those journalists. Previously she was news and health director at […]
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media relations • May 21, 2015
Top Tips For A Successful PR Media Tour
As PR agency professionals we rely heavily on digital communication, but face-to-face interactions like “deskside” meetings can be invaluable. A well-executed media tour, or series of one-on-one meetings with journalists, can establish genuine, long-term relationships. While the media might not become your new weekend brunch besties (although maybe down the line!), deskside visits help you […]
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media relations • May 11, 2015
The Summer PR Internship: Best Practices
A summer internship can be a stepping stone to a brilliant PR agency career. We’ve hired some of our interns as full-time staff and are proud that our program helps identify future consumer and tech PR stars! In fact, we’ve been spot on in selecting candidates who’ve provided real value to our company, and the […]
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media relations • April 17, 2015
How PR Responds To Negative Media Coverage
by Guest Blogger Mickie Kennedy Maybe you recently sent off a press release or advised your exec team to try a hashtag campaign to earn some positive PR. Unfortunately, the paper/blog/magazine that picked up the story covered it in an unflattering light. And that hashtag campaign? Yikes. For example, imagine being the PR adviser behind […]
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