media relations

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media relations • June 11, 2020

In PR, Press Releases Still Matter

If you’re working in public relations, or even if you simply follow companies out of personal or professional interest, you understand the press release  — an announcement prepared in a semi-journalistic format for use by media. But in our business the role of the press release is up for debate. Journalists are finding less value […]

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media relations • November 14, 2019

PR Tips On Being A Quotable Media Resource

To promote professional expertise and build visibility, it helps to be a media resource – that’s what keeps PR agencies in business. It’s also why it hurts when, after investing in researching and shaping a potential story, an interview doesn’t make its way past the initial phone call. How can subject-matter experts maximize their chances […]

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media relations • March 5, 2019

3 Rules For “Off the Record” Conversations

An “off-the-record” conversation with a journalist can sound mysterious or complex, but in PR it’s a very effective tool. Whether you’re providing candid background about a frustrating trend in your industry or trying to blunt the impact of a coming story about your organization, off-the-record interactions with reporters can deliver benefit for your brand, even […]

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media relations • December 18, 2017

PR Goal-Setting For 2018

  Where is your company in its public relations planning for 2018? Whether a brand needs B2B or B2C PR next year, the steps to manage the process are similar. It’s best to begin by looking at the big picture to see where PR fits in the overall marketing scheme of things and then take a […]

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media relations • December 5, 2017

A Public Relations Mixtape For The Season

There’s a certain rhythm to working in public relations – agencies tackle new business opportunities, work closely with client teams and do the day-to-day work of media relations and thought leadership. In the ebb and flow of work, we like to incorporate music. The right songs help elevate the mood when the work is stressful, […]

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