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media relations • December 1, 2021
How To Make A PR Impact With International Media
Today, many U.S. PR agencies are taking on international communications for businesses as they expand beyond our borders. The digital acceleration brought on by the global pandemic has in many ways made the media landscape more accessible to PR teams. Many B2B tech companies with digital offerings, for example, market products and services worldwide, and […]
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media relations • November 23, 2021
What PR Agencies Should Be Thankful For
As we prepare for Thanksgiving, it’s a good moment to reflect on the past year and what we’re thankful for. Personally, I’m grateful for a year of change and the possibility that after a tough year in many ways, we may be seeing the beginning of the end of the pandemic. As a PR agency […]
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media relations • November 17, 2021
Top Entrepreneur Podcasts PR Agencies Should Know
In the last ten years or so, podcasts have shot up in popularity, especially for PR agencies. Podcasts about entrepreneurism in particular can be a strong way for top executives and thought leaders to share their success stories and advice for budding business-builders. Every business leader has a strategy to share, and there’s a story […]
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media relations • November 9, 2021
5 Ways PR Supports Content Marketing
In B2B PR, earned media and content naturally go together — or at least, they should. Relevant content can support SEO and even lead generation. Yet sometimes it’s underutilized when it comes to PR. PR teams must constantly think about new ways to generate potential story ideas. Marketing content should be a key component in […]
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media relations • November 2, 2021
3 PR Tips For Writing A Killer Media Pitch
In the pandemic era, capturing media attention has been tougher than usual. Journalists now work on smaller teams than they did before the pandemic and are juggling many more beats. So, B2B PR professionals have a small window to catch their attention, hold it enough for them to actually read a pitch, and find it […]
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