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communications, Crenshaw Communications, PR Fish Bowl, public relations, time management • August 10, 2020
B2B PR Tips For Embargo Pitching In A Crazy News Cycle
PR agency teams are always strategizing about how to tell stories that elevate a brand’s presence through earned media. An organization may have a new product or milestone announcement, relevant research data, or a leadership change to announce. As PR advisors we want to maximize its news value. Earned media isn’t always simple That’s where […]
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communications, Crenshaw Communications, marketing, media relations, PR Fish Bowl, public relations • August 5, 2020
PR Tips On “Closing The Deal”
Business presentations are both exciting and stressful — whether you’re in PR, sales, marketing or a tech startup looking for funding. Intangible factors like personal chemistry, charisma, and energy are top factors. But especially in the COVID era, the packaging of the presentation itself is also critical. Before you speak in-person or virtually, prospective clients […]
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communications, Crenshaw Communications, PR Fish Bowl, public relations, technology • July 30, 2020
You Know You Work In Tech PR When…
Tech PR offers constant opportunities for jumping on news and trends. And, yes, PR people in general are always “on,” because we’re subconsciously or overtly thinking of ways to bring clients into the conversation or use news to generate coverage. But tech PR takes things to a different level because of its constant innovation and […]
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Crenshaw Communications, News, technology • July 28, 2020
Verizon Media Wins Big at Adweek Readers’ Choice: Best of Tech Awards
Exciting news for our client Verizon Media! Earlier this year, it was nominated for the second annual Adweek Readers’ Choice: Best of Tech Awards. These awards recognize the top advertising and marketing technology providers, all voted on by readers. Verizon Media brought home an unprecedented four awards — for best demand side platform, supply side […]
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ImPRessions, reputation • July 23, 2020
Goya And The Art Of The Brand Boycott
The consumer boycott is a time-honored tactic for those who seek to force political or social change. But do boycotts ever work? Consider the recent backlash dished out to Goya Foods CEO Robert Unanue after Unanue participated in a White House roundtable on opportunities for Hispanic Americans. As he announced Goya’s involvement, Unanue praised president […]
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communications, Crenshaw Communications, PR Fish Bowl, public relations • July 22, 2020
PR Tips On How To Be A Rockstar Panelist
Executive visibility is a key component of any sound B2B PR program. It’s no coincidence that executives at market-leading companies consistently show up on hot-topic panels. Among our clients, it may be digital tech conferences like Advertising Week, trade group panels like those staged by ANA or IAB, or their own hosted discussions. For up-and-coming […]
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advertising, communications, Crenshaw Communications, PR Fish Bowl, public relations, technology • July 20, 2020
PR Tips For Ad Tech Companies
Despite the consolidation that ad tech and the PR agencies that serve it have seen in recent years, the space remains extremely crowded. You can see this by taking a quick look at the evolution of the Lumascape; every year it grows. There are now thousands of companies that specialize in digital advertising, creating fierce […]
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Crenshaw Communications, ImPRessions, public relations, reputation • July 15, 2020
How To Safeguard Your Digital Reputation
The foundation of a good public relations campaign is reputation management, and it’s important now. As the COVID-19 pandemic drags on, we’re all concerned about protecting health. But the shutdown also threatens brand health, and not only due to lost business. Our new all-digital workstyle can impact brand and personal reputation, and not always in […]
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communications, Crenshaw Communications, PR Fish Bowl, public relations, technology • July 14, 2020
Tech Tools Every PR Professional Needs To Succeed
With news cycles changing moment to moment, the savvy use of simple technology tools by PR professionals has never been more important. But with many services available and tech evolving rapidly, picking the right software can help boost strategic communications for a brand. Below are a few tools every PR pro should master to maximize […]
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