
3 PR Tips For Better B2B Media Placement
A B2B PR firm looking to promote a specific idea or story might think first about pitching large, mainstream media outlets. Why not? Splashy national coverage is terrific, of course, and everyone loves a big name. But not every story is national news. And a story in a publication with a high UVM (unique visitors […]
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PR Tips For Staffing A Media Interview
As a PR agency team, we know that media interviews help build connections between a reporter and a client company. Even if the conversation doesn’t result in immediate coverage, showcasing expertise often yields future opportunities. In other words, as long as it’s a productive conversation, we’ve already scored a win. But how to ensure the […]
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Cutting The Jargon In Ad Tech PR
I recall sitting in the weekly meeting at my first marketing internship. Surrounded by subject-matter experts in the space known as ad tech, I tried to hide my computer screen as I subtly googled almost every other word spoken. It was as if I were in a room of people conversing in a different language. […]
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10 Phrases To Delete From Your PR Vocabulary
PR agency teams, especially those in tech PR, LOVE to speak in jargon. We have shorthand for nearly everything and sometimes forget that people outside our organization or industry might not know what we’re talking about. While those in PR are more than happy to explain what our unique vocabulary means, there are certain phrases […]
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A PR Storm Brews For Edelman
The PR industry has spent decades proving that PR really works. The fruits of a quality PR campaign aren’t always easily measurable or even obvious, but we’ve made great strides in demonstrating the power of PR and the value of its outcomes. Climate-change politics and PR That’s why it strikes me as ironic that some […]
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Crenshaw Communications Reports Record Growth for 2021
Crenshaw Communications Reports Record Growth for 2021 Cliff Maroney named Vice President and Sasha Dookhoo named Director of B2B Tech to support expanding client roster and company growth New York, NY, January 24, 2022 — Crenshaw Communications, a leading New York-based public relations agency specializing in PR for B2B, ad tech, and SaaS technology brands, […]
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Writing For Journalism And Writing For PR: How They Differ
Fun fact about me: before getting into PR, I wanted to be a reporter. More specifically, I wanted to be a sportswriter. I was a journalism major, so most of my writing experience in college had a reporting angle. Whether it was through classes, writing for the school newspaper, or my personal blogs, my writing […]
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The PR Winners And Losers Of 2021
It’s only the first week of 2022, but the PR scandals and triumphs of last year already seem distant. But before we let them fade into the rear-view mirror, I couldn’t resist one last list about 2021. Here are my nominees for the PR Winners and Losers of the year. The PR Winners Britney Spears […]
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New Year’s Resolutions For PR Teams
Ah, 2022! Many of us who work in PR woke up on January 1 and thought about New Year’s resolutions. Yet according to a recent study, people are most likely to ditch their annual commitment to themselves by January 19. How can we stick to our resolutions a bit longer than that? One answer is […]
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