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Crenshaw Communications, PR Fish Bowl • October 15, 2020

Using Tech Tools for Maximum PR Coverage

Most PR agencies perform the same daily tasks – targeted media outreach, meticulous coverage tracking, and competitive monitoring, among others. Yet the tools that PR teams use can make the difference between a project and an ongoing retainer relationship. Below are ten tools PR professionals can use to impress their peers or clients and maximize […]

Crenshaw Communications, PR Fish Bowl, public relations • October 15, 2020

Getting Antsy At Home? 6 Ways To Stay Motivated

I often think back to March 2020 and how those of us in PR, like many people, thought we’d be home for a few weeks at most. Oh, how wrong we were! As we creep toward the end of 2020 (thank God), it’s important to avoid burnout, especially for PR pros. For me, working from […]

Crenshaw Communications, PR Fish Bowl, public relations, technology • October 8, 2020

6 Things Cybersecurity PR Pros Should Do To Stand Out

Global spending on cybersecurity products and services will exceed $1 trillion by 2021. The sector’s accelerated growth, however, makes it hard for companies to stand out. That means cybersecurity PR pros must be savvy, creative and tactical to ensure their companies are noticed by target audiences. In honor of Cybersecurity Awareness Month here are six […]

Crenshaw Communications, ImPRessions, leadership, reputation • October 5, 2020

The Cost Of Losing Credibility

A former PR agency boss once told me, “You don’t win by being right. You win by being credible.” That’s been ringing in my ears since the White House COVID-19 credibility crisis shifted into high gear. Credibility is among the most valuable currencies of any leader. It’s tough to watch it squandered even on an […]

communications, Crenshaw Communications, News, public relations • October 5, 2020

Crenshaw Communications Wins 2020 PRSA-NY Big Apple

Crenshaw Communications Wins 2020 PRSA-NY Big Apple Campaign for leading event success platform Bizzabo is honored New York, NY, October 5, 2020 — Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, has earned a top award from the Public Relations Society of America New York (PRSA-NY) in the B2B PR […]

communications, Crenshaw Communications, media relations, PR Fish Bowl, public relations, social media • October 1, 2020

How Paid And Organic Social Media Work Together In PR

Social media marketing and PR have become inseparable. That’s because social media plays a large role in most consumer and B2B PR programs. Of course, the right strategy is key to success, but for amplifying or growing the results of a strong PR program, the best option is usually a blend of paid and organic […]

communications, Crenshaw Communications, media relations, PR Fish Bowl, public relations • September 29, 2020

Five Types Of Bylined Content That Work For PR

As outlined in my post on PR tips for effective bylines, bylined content is a powerful part of a B2B PR plan. It can help deliver key messages, communicate expertise and drive thought leadership for business brands. But there are many types of content that build credibility and leadership as part of a strategic PR […]

Crenshaw Communications, crisis management, ImPRessions • September 23, 2020

A PR View Of Ellen’s Apology

It’s not the biggest story in the country today, but it’s instructive for PR and crisis management experts. This week Ellen DeGeneres issued her first on-air apology after reports of her show’s “toxic workplace.” For those who are tapped to help craft redemptive messages for personalities and corporations, a public apology is always useful, and […]

communications, Crenshaw Communications, media relations, PR Fish Bowl, public relations, social media, technology • September 21, 2020

How (And Why) PR Pros Should Use TikTok

There’s a new social media app taking the world by storm. It’s called TikTok. Ever heard of it? Seriously, TikTok has been on the PR radar for a long time, and most recently it made news for different reasons. Media interest peaked over the weekend with reports that a deal involving TikTok, Oracle and Wal-Mart […]