Our Insights

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communications, Crenshaw Communications, News, leadership • June 11, 2020

Crenshaw Announces Staff Promotions

Since the beginning of 2020 we have recognized several stellar players with well-deserved promotions. Cliff Maroney has been promoted to Senior Account Supervisor. Cliff joined Crenshaw as an intern back in 2012 and today is a critical member of the team. He manages several B2B tech accounts, including Syncron and Smart Communications, and has established […]

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communications, Crenshaw Communications, media relations, PR Fish Bowl, public relations • June 11, 2020

In PR, Press Releases Still Matter

If you’re working in public relations, or even if you simply follow companies out of personal or professional interest, you understand the press release  — an announcement prepared in a semi-journalistic format for use by media. But in our business the role of the press release is up for debate. Journalists are finding less value […]

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communications, Crenshaw Communications, PR Fish Bowl, public relations • June 10, 2020

PR Advice For Recent PR Grads

To the class of 2020, congratulations! This time has not been easy. You had to adjust to virtual classrooms when you expected to be enjoying the final semester in college on campus with friends. But the work and dedication you needed to finish your degree in a new and strange situation will help you in […]

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Crenshaw Communications, ImPRessions • June 3, 2020

At Crenshaw Communications, We Stand For Racial Justice

The past week has been painful, disturbing, and enlightening. It’s time to speak up. With protests happening across the country, we need to make our position clear, as individuals, as a citizen of the New York City business community, and a member of the PR industry. We at Crenshaw Communications stand for social justice and […]

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Crenshaw Communications, marketing, News, public relations • June 2, 2020

STUDY: A Third of Brand Emails Offer Free or Discounted Services Amid Pandemic

A Third of Brand Emails Offer Free or Discounted Services Amid Pandemic Companies prioritize empathy in COVID-19 communications New York, NY, June 2, 2020 — Crenshaw Communications, a New York-based public relations agency specializing in technology, today announced the analysis of dozens of B2C brand email marketing communications sent during the COVID-19 pandemic between mid-March […]

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advertising, communications, Crenshaw Communications, ImPRessions, public relations • May 29, 2020

Email Marketers Offer Deals, Discounts, And Empathy

COVID-19 instantly upended the way brands communicate with customers. Suddenly, most marketing was irrelevant, or worse. Some channels were simply wiped out – pity the luxury brand that had signed multimillion-dollar agreements for airport screens, for example. But most eyes were on marketing like print and TV ads that could be quickly adapted to the […]

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advertising, Crenshaw Communications, News • May 28, 2020

Multiple Crenshaw Clients Nominated for Adweek Readers’ Choice: Best of Tech Partner Awards

We’re proud that several of our clients have been nominated for the second annual Adweek Readers’ Choice: Best of Tech Partner Awards. These awards recognize the top advertising and marketing technology providers, all voted on by readers. The first round of voting ends June 5 and finalists are announced 10 days later. The winners will […]

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communications, Crenshaw Communications, PR Fish Bowl, public relations • May 28, 2020

5 Tips For A Successful Media Relations Strategy

In a world of nonstop media, how can a public relations professional cut through the noise to make a company’s brand stand out? It often comes down to the right media strategy. In our case, we focus on the best approach to attract the attention of key technology journalists who want to cover the company […]

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PR Fish Bowl, public relations, technology • May 26, 2020

Top Retail Podcasts PR Pros Should Know

For retail companies, podcasts have become increasingly popular over the past couple of years. Many have made their way into PR plans, and for good reason  They’re a great way to showcase an executive or industry expert’s knowledge and expertise on the ins and outs of the retail industry at a challenging time.  But with […]

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