Crenshaw Communications

Crenshaw Communications, PR Fish Bowl, public relations • April 3, 2012

What’s The PR Potential For Pinterest?

After reaching 10 million monthly unique visitors more quickly than Facebook or Twitter, Pinterest is one of the most visited social networks today—that makes it important, period, and brands know this. So, how can PR pros use it most effectively? Here are 3 tips on how you can make your client’s Pinterest page a must-see. […]

Crenshaw Communications, PR Fish Bowl, public relations • March 30, 2012

Can Your Social Media Use Some Spring Cleaning?

In the digital age, your home probably isn’t the only thing that needs a light dusting after a long winter. Here are a few Friday ideas to help you hit “refresh” and spring clean your social media. It’s Cut Time Just like in sports, it’s time to assess your blog feeds and email subscriptions. Are […]

communications, Crenshaw Communications, crisis management, ImPRessions, public relations, reputation • March 29, 2012

JetBlue’s Response to Pilot Breakdown: Light On Crisis PR Strategy?

All airlines are prone to rough PR weather, but JetBlue seems to have more than its share. Maybe it’s because during a time of rapidly deteriorating expectations, many of us still expect more of JetBlue. It’s that rare industry bird, the customer-friendly airline. An oxymoron. So when it goes off-course, that’s news. There was the […]

communications, Crenshaw Communications, ImPRessions, public relations, reputation • March 20, 2012

When Good PR Succeeds Too Well

The Joseph Kony viral video drama and the Mike Daisey scandal have one thing in common. In each case, someone set out to call public attention to a serious injustice, exploitation, or crime. In each case, their efforts were rewarded beyond their wildest notions. Too well, some might say. Each begs the question, can our […]

Crenshaw Communications, PR Fish Bowl, public relations • March 16, 2012

Being A Good PR Mentor

PR, like any other business, depends on its mentors. Without them, incoming junior-level staffers have to leap into an atmosphere of industry lingo, established media relationships and ever-changing trends. A good mentor is invaluable to a mentee, to an agency, and to the industry as a whole. Seek out Mentees While some people have the […]

Crenshaw Communications, crisis management, ImPRessions, public relations, reputation • March 12, 2012

PR Disaster Averted: 7 Cases of Good Crisis Management

PR agency pundits and brand watchers love to create “best and worst” lists around marketing and communications developments. The emphasis usually falls on the “worsts” – like the most badly handled crisis situations, mangled cover-ups, or PR stunts that backfired. It’s easy to criticize, but what about giving credit for crises averted or PR battles […]

Crenshaw Communications, PR Fish Bowl, public relations • March 9, 2012

Springing Forward And Coping!

Early Sunday morning, we will move our clocks forward one hour. As I do this, I will think about how this lost hour of sleep is going to affect me and my Monday! By then, I will feel exhausted. I’m yawning just typing this. But this year, in order to avoid any sleepless drama I’m […]

advertising, branding, communications, Crenshaw Communications, ImPRessions, public relations, reputation • March 7, 2012

What’s In A (Brand) Nickname?

Al Ries’ recent column in AdAge, “When It Comes To Names, Corporations Just Aren’t People” got me thinking about the PR of brand nicknames. Corporations may not be people, but their brands can get pretty darn close. That’s why “pet” names for products and companies can be powerful, from the classic shorthanders like Coke and […]

Crenshaw Communications, PR Fish Bowl, public relations • March 6, 2012

Fabulous DIY #PR Infographics!

Today’s information has got to be compelling in content and presentation to get media attention. The more compelling, the longer shelf life it will have in our ever-changing, updating, posting media landscape! One way to ensure that your stuff is buzzworthy is by creating an Infographic – a graphic and visual representation of information, data […]