Crenshaw Communications

Crenshaw Communications, PR Fish Bowl • March 2, 2012

When A Piece Of Your Childhood Dies

For some, it was seeing the last Harry Potter movie. For some it was John Lennon’s passing. For me, the death of Monkees’ lead singer Davy Jones, hits right in my childhood sweet spot. This phrase, “when a piece of your childhood dies” is very bittersweet. On the one hand, it invokes thoughts of lost […]

communications, Crenshaw Communications, ImPRessions, public relations • February 29, 2012

PR Lessons From The 2012 Campaign

Since the primaries began, I’ve been thinking about the PR strategies we’ve witnessed so far during this election season. On the surface, campaign PR doesn’t offer many similarities to corporate and brand communications. After all, it tends to be more localized, more combative, and, recently, shockingly negative. Yet, campaign 2012, as well as the ones […]

Crenshaw Communications, PR Fish Bowl, public relations • February 28, 2012

Savvy PR Spokesperson Selection

In PR we are often called upon to help a client find a third-party expert to get its message to the masses. It is the agency’s task to define the spokesperson role, vet candidates and negotiate terms of an agreement. We like to follow 3 “golden rules” of savvy spokesperson selection to ensure success. Fit […]

Crenshaw Communications, ImPRessions, public relations, reputation • February 22, 2012

7 (More) Myths About PR And Publicity

Describing exactly what PR is and what public relations people do has always been a challenge, even to those of us who work in it. Just ask the Public Relations Society of America, which is concluding a lengthy search for the perfect “modern definition” of what we do. Like many professions, it’s changed, grown, and […]

communications, Crenshaw Communications, ImPRessions, public relations, reputation • February 17, 2012

Goldman Sachs CEO Embraces Marriage Equality: A Good PR Move?

The Human Rights Campaign’s push for marriage equality follows the PR-savvy methods of similar campaigns, like the It Gets Better project. Boldfaced names from politics, sports, and entertainment star in video testimonials to express support for the right to marry, regardless of gender. The latest videos feature Anna Wintour, the Reverend Al Sharpton, and Lloyd Blankfein. […]

Crenshaw Communications, PR Fish Bowl, public relations • February 10, 2012

TGIF: @#$% That Clients Say

This week New York Magazine reported on the “most- and least-critically acclaimed “@#$% People Say” videos on YouTube. Apparently, the category for things that “girls” say has the highest number of “likes.” Well, if you’re in the PR industry, I think you might find some of the choice comments made by your clients would earn […]

communications, Crenshaw Communications, ImPRessions, public relations • February 9, 2012

How To Recharge Your (Client) Relationship

If agency searches are a lot like dating, then long-term client relationships can be a little like marriage. The best are based on mutual trust and transparency, with some occasional renegotiation along the way. But what if the relationship has gotten a little… humdrum? Worse, you’re taking each other for granted (which may be fine […]

communications, Crenshaw Communications, ImPRessions, public relations, reputation, social media • February 3, 2012

Can Komen Recover From Its PR Disaster?

Susan G. Komen For the Cure, the force behind the ubiquitous pink breast-cancer ribbon, had a lot of people seeing red this week. After withering social criticism and fierce pressure from influentials, Komen reversed its controversial decision to defund Planned Parenthood. But a formidable symbol of grassroots activism built over 30 years has taken a […]

advertising, Crenshaw Communications, ImPRessions, public relations • January 31, 2012

Who’s Winning the Super Bowl 2012 PR Game?

The run-up to Super Bowl XLVI has definitely begun. And every year the pre-game show ( the ad-fest that leads up to Sunday) seems to get longer. Now, the Super Bowl has never been known for cutting-edge advertising creative. The challenge is to go big, go broad, and generate chatter. And it’s the early buzz […]