Crenshaw Communications

Crenshaw Communications, crisis management, ImPRessions, public relations, reputation, social media • July 6, 2011

Recipe For A Twitter Fail: Was Entenmann’s #Guilty of Hashtag Hijacking?

Call it a half-baked attempt to be topical…or perhaps, just a mistake. As Twitter erupted following the surprise guilty verdict in the Casey Anthony murder trial, Entenmann’s adopted the rapidly trending #notguilty hashtag to tweet a whimsical update about “eating all the tasty treats you want.” The tweet lasted only minutes. Someone realized the juxtaposition wasn’t […]

branding, communications, Crenshaw Communications, crisis management, ImPRessions, public relations • July 4, 2011

Craft Beer Fight Over B-Word Rages, With Good Press On Tap

The Bitch is back. That’s Flying Dog Brewery’s Raging Bitch Belgian-Style IPA. Now maybe the name should offend me, but it doesn’t. I don’t actually have a dog in this fight, but I do think it’s fitting that on Thursday, just in time for the July 4th weekend, the state of Michigan reversed a decision […]

Crenshaw Communications, PR Fish Bowl, public relations • July 1, 2011

Declaration of PR Independence

“A press release should never be more than one page long.” “The ad and editorial departments are completely separate.” “Media contacts are too busy for ‘clever’ pitches, just the facts please.” Above are just a few examples of long-held PR “truths” that shackle creative practitioners to outdated axioms and methods that just don’t get results. […]

Crenshaw Communications, ImPRessions, public relations • June 27, 2011

Are There Just Too Many PR People?

PR people have taken a beating in the past few weeks. Currently, it’s due to our increasing numbers. A recent example, among many, is a May piece in The Economist subtitled “Flacks Outnumber Hacks.” It compares PR professionals to “urban foxes” and calls us “slime-slingers,” among other things, while, oddly, positioning bloggers as the new […]

Crenshaw Communications, PR Fish Bowl, public relations • June 24, 2011

PR People Are Just Different

Last night at my children’s middle school graduation ceremony, I was struck by how my husband and I, both PR professionals, reacted to the evening’s speakers, who included a board of education rep and the superintendent of schools. They mumbled, they were unfocused, and they didn’t even hold their punch lines long enough for the […]

communications, Crenshaw Communications, public relations • June 17, 2011

Do Journalists Really Make The Best PR People?

The recent Burson Marsteller “whispergate” mess got me thinking about the long-lived, symbiotic relationship between people who work in PR and those who make their living in journalism. The two PR pros who tried to seed negative stories about Google on behalf of a not-so-secret client (Facebook) were former reporters who had only recently moved to the dark […]

Crenshaw Communications, PR Fish Bowl, public relations • June 16, 2011

All Work And No Play, In PR? No Way!

Want to know one of the secrets to improving your PR skills? Play! The right kind of play incorporated into your day can help relieve stress, heighten creativity and problem-solving skills as well as make you more comfortable in social situations. Stuart Brown of the National Institute for Play has actually demonstrated the active presence […]

Crenshaw Communications, crisis management, ImPRessions, public relations, reputation • June 10, 2011

Apology PR: What Happened To The ‘Good Wife’?

For the record, I thought Rep. Anthony Weiner’s apology was fairly strong. He accepted responsibility, admitted that he lied, vowed to change, and issued apologies to practically everyone in the universe, even the Democrats’ Darth Vader, Andrew Breitbart. (Who, in a surreal move, nearly hijacked Weiner’s air time…but that’s another post.) Weiner then subjected himself to endless […]

Crenshaw Communications, PR Fish Bowl • June 7, 2011

The Difficult Conversation In PR

We all dread it. Whether you are letting a friend know that you were hurt by something she said or telling a co-worker about a client problem — the “difficult conversation” is stressful for all parties. Although there are endless scenarios that get you there, the facts remain the same — at one point or another, […]