Our Insights

communications, creativity, Crenshaw Communications, PR Fish Bowl, public relations • December 23, 2021

12 Days of Christmas: PR Edition

For PR pros, December can be both a rewarding and stressful time. End-of-year reports, final rounds of prediction pitching, and 2022 planning are all top-of-mind as we prepare for a well deserved holiday break. Our team saw great success across the board in a record high of staff hires and new accounts onboarded this last […]

communications, Crenshaw Communications, PR Fish Bowl, public relations, social media, technology • December 21, 2021

Social Media Tactics To Leave Behind In 2021

The social media landscape is constantly evolving, and PR pros must stay in step with trends and tactics. 2021 saw emerging platforms that B2B brands were eyeing to for their marketing plans, and some may have been missteps. In fact, there are several social media approaches that should be reassessed as we enter 2022. Filler […]

communications, Crenshaw Communications, PR Fish Bowl, public relations • December 15, 2021

5 Tips For First-Time PR Agency Clients

As 2022 planning continues, teams are seeing the value of aligning PR tactics with their marketing strategies. In fact, 60% of marketing executives believe that PR and digital marketing teams will work together more closely in the near future. The role of a PR agency in this alignment, and in building an organization’s reputation among […]

communications, Crenshaw Communications, PR Fish Bowl, public relations • December 8, 2021

PR Tips For Virtual Media Trainings

Any company can benefit from media training, but it’s particularly important for one that is new to public relations. For B2B PR, media training prepares company execs for press interviews and stresses how to make the most out of them. This is important because the typical interview situation contains many variables, including the journalist’s own […]

communications, media relations, PR Fish Bowl • December 1, 2021

How To Make A PR Impact With International Media

Today, many U.S. PR agencies are taking on international communications for businesses as they expand beyond our borders. The digital acceleration brought on by the global pandemic has in many ways made the media landscape more accessible to PR teams. Many B2B tech companies with digital offerings, for example, market products and services worldwide, and […]

communications, media relations, PR Fish Bowl, public relations, social media • November 23, 2021

What PR Agencies Should Be Thankful For

As we prepare for Thanksgiving, it’s a good moment to reflect on the past year and what we’re thankful for. Personally, I’m grateful for a year of change and the possibility that after a tough year in many ways, we may be seeing the beginning of the end of the pandemic. As a PR agency […]

Crenshaw Communications, ImPRessions • November 19, 2021

7 Signs You’re Not Ready For A PR Agency

Bringing on an external resource for public relations is a big commitment for any business. Most companies make that move only after careful consideration, and sometimes it’s a step that’s overdue. But occasionally an organization will sign with a PR firm prematurely or in error. Here’s how to know if you’re not yet ready for […]

communications, Crenshaw Communications, News, public relations • November 17, 2021

Crenshaw Communications is Hiring Across the Board

As we close out 2021, we are seeking a Content Director, Account Supervisor and a Senior Account Executive to join our dynamic B2B technology team. The ideal team member will have worked with various top B2B tech companies (e.g., adtech, martech, cyber security, enterprise SaaS, artificial intelligence, retail tech, etc.) within a PR agency setting […]

communications, media relations, PR Fish Bowl, public relations • November 17, 2021

Top Entrepreneur Podcasts PR Agencies Should Know

In the last ten years or so, podcasts have shot up in popularity, especially for PR agencies. Podcasts about entrepreneurism in particular can be a strong way for top executives and thought leaders to share their success stories and advice for budding business-builders. Every business leader has a strategy to share, and there’s a story […]