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communications, Crenshaw Communications, ImPRessions, public relations • December 27, 2011
PR For Startups: Why It’s Different
Over the years, my firm has worked as PR agency for many startup businesses with a wide range of needs. Most have been successful relationships. Yet, more than other client programs, startups need focused attention on business-building strategies and tactics. At the same time, the typical startup, — being entrepreneurial, ambitious, and very driven – is […]
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branding, communications, Crenshaw Communications, ImPRessions, public relations, reputation • December 22, 2011
Well-Handled: FedEx Delivers On "Apology PR"
Talk about heavy lifting. Pity the communications pros at FedEx. At the height of the holiday season, when the company wants to focus on its state-of-the-art technology and customer service prowess, it’s the recipient of an unwelcome holiday gift – a viral video that threatens real damage to its brand. One careless employee and 20 seconds – caught […]
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Crenshaw Communications, PR Fish Bowl, public relations • December 22, 2011
If Santa Were More Social
Nowadays everyone is using social and digital media. And with so much to do before Christmas, I’m thinking that Santa could ease some stress and reinforce his personal brand by embracing digital technology. Here are a few ways for him to start: Live Tweeting. Wouldn’t it be great to follow Santa’s every move on Twitter? […]
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communications, Crenshaw Communications, ImPRessions, public relations • December 19, 2011
Occupy This: Being Wealthy Is Back In Style
After the 2008 economic meltdown, conspicuous consumption fell out of fashion. Long before “the 1%” was a catchword, a new frugality gripped those in the middle class and higher. The affluent tightened their Gucci belts and made do with less, even if they didn’t have to. It just wasn’t seemly to be profligate when Citibank was trading at 97 […]
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communications, Crenshaw Communications, ImPRessions, public relations • December 15, 2011
What Your PR Firm Isn’t Telling You
The best client-agency relationships are based on mutual respect and honesty. It’s a good sign if that candor is in evidence before the contract is signed. Last August, Lucy Siegel wrote an insightful post, “6 Things many PR firms won’t tell you.” Her post contains some excellent red flags to look for when considering a PR […]
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communications, Crenshaw Communications, ImPRessions, public relations, reputation • December 12, 2011
Isn’t It Ironic? Lowe’s Apology Triggers PR Damage
The backlash came in a flood, like a burst pipe. The move by Lowe’s to drop its ad support for the TLC show “All-American Muslim” after pressure from a conservative Christian group may leave its reputation in serious need of repair. But, to me, it reads like an O. Henry story where good intentions go awry, and […]
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Crenshaw Communications, PR Fish Bowl, public relations • December 9, 2011
12 Days Of Christmas For The PR-Minded)
Fellow PR practitioners, clients, media, here are the famous gifts from the “12 Days of Christmas” song. If you actually received them, what creative things would you do with them? Twelve drummers drumming: Since being ousted from Zuccotti Park, they could use some positive PR – how about tracking down some Occupiers and resurrecting the […]
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Crenshaw Communications, ImPRessions, public relations • December 6, 2011
o.b.’s Apology PR Campaign Is Pitch-Perfect
Maybe it should have known better than to tangle with women at, well, a certain time of the month. After J&J began to discontinue its o.b. Ultra line of tampons, its loyal users felt betrayed. The brand was smacked with infuriated customer comments, “girlcott” threats, an online petition and general user crankiness. But instead of defensiveness, […]
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creativity, PR Fish Bowl • December 6, 2011
Tuesday Tips: Make The Most Of PR Mailers
December is here, and tis the season of giving! But in PR, we like to “gift” media all year-long. Not your typical gift, but what we call “creative deliveries.” In short, your clients’ offerings artfully packaged to get maximum media attention. Yes, a pitch letter and a phone call will often be enough, but why […]
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