Our Insights

communications, Crenshaw Communications, media relations, PR Fish Bowl, public relations • November 9, 2021

5 Ways PR Supports Content Marketing

In B2B PR, earned media and content naturally go together — or at least, they should. Relevant content can support SEO and even lead generation. Yet sometimes it’s underutilized when it comes to PR. PR teams must constantly think about new ways to generate potential story ideas. Marketing content should be a key component in […]

communications, Crenshaw Communications, media relations, PR Fish Bowl, public relations • November 2, 2021

3 PR Tips For Writing A Killer Media Pitch

In the pandemic era, capturing media attention has been tougher than usual. Journalists now work on smaller teams than they did before the pandemic and are juggling many more beats. So, B2B PR professionals have a small window to catch their attention, hold it enough for them to actually read a pitch, and find it […]

communications, Crenshaw Communications, media relations, leadership, PR Fish Bowl, public relations • October 29, 2021

PR Pros Offer The Best Advice They Ever Received

This Saturday, October 30 is National Publicist Day, when PR professionals are recognized and appreciated for their work. Digging into the significance of this day, on October 30, 1906 The New York Times published an announcement by Ivy Lee, also known as the father of PR, of a deadly train crash involving the Pennsylvania Railroad. […]

communications, Crenshaw Communications, media relations, PR Fish Bowl, public relations, technology • October 26, 2021

Addressing The “Scaries” In Ad Tech

It’s the spooky season, which to me, as director of ad tech here at Crenshaw, is the perfect time to address some of the scariest business and PR issues looming in the ad tech space today. It can be challenging to address some of the highly sensitive issues in the media, but there is usually […]

communications, Crenshaw Communications, PR Fish Bowl, public relations • October 20, 2021

PR Tips On Industry Awards For B2B Tech Companies

As high-growth tech companies expand their public relations efforts, they often want the recognition that comes with industry accolades. But for the uninitiated, the vast awards ecosystem within different industries can be a mysterious black box. To help PR/marketing execs succeed in earning awards, here are a few fundamentals and insider tips to know. Let’s […]

communications, Crenshaw Communications, ImPRessions • October 18, 2021

Can Ethical PRs Represent Unethical Clients?

The public relations business is plagued with bad cultural stereotypes (see: Flacks) as well as real-life examples of specialists who lie or deceive. Sure, every occupation has its bad apples. Ironically, however, image control for PR is particularly challenging. For one thing, we answer to many parties, from clients and media to shareholders and stakeholders. […]

communications, Crenshaw Communications, media relations, PR Fish Bowl, public relations • October 12, 2021

PR Tips For Navigating Interview Roadblocks

For PR specialists, few things are more exciting than landing that media interview. Every journalist interview, whether it’s a top business pub or a targeted trade outlet, is a win. But an interview isn’t a story until it’s posted. To expedite the process and ensure a positive outcome, it’s standard practice among PR teams to […]

communications, Crenshaw Communications, media relations, PR Fish Bowl, public relations • October 5, 2021

PR Tips For Taking Advantage Of Breaking News

How can PR agencies keep their clients top-of-mind in a 24-hour media environment? The most effective public relations teams develop strategies to “newsjack” for opportunities to keep pace with the news cycle. This is particularly useful when an organization doesn’t have hard news to share, or when the product roadmap doesn’t contain any new launches […]

Crenshaw Communications, ImPRessions, media relations • September 29, 2021

Why Press Coverage Still Matters In PR

Is earned media – otherwise known as press coverage — still the key to a successful public relations program? Or is it simply one component of the broader picture? It may seem like a silly question; after all, “publicity” is what people think of when they think about PR. And even in the business, many […]